Nouns x Vector DAO: Secret Nouns 1/1s drop at NFT NYC

Nouns ℅ Vector DAO Proposal

Summary

Vector DAO will commission 8 artists in our community to design a series of unique Nouns artworks and print them on 200+ extra-large (6ft high!) wheatpaste posters around New York City for NFT NYC. Each unique poster design will be posted in a grid of 8 (all 8 posters will be the same artwork), with different designs being posted in their own grid of 8 across different locations, creating a scavenger like hunt to collect all 8 artworks.

Each poster will have a QR code that will allow individuals to mint 1 of 150 limited editions of each artwork. There will be 1,200 total mints at a price of 0.15 ETH each. All primary and secondary sales will go to the Vector DAO treasury to be used to purchase a Noun, replenishing the Nouns treasury. Any remaining ETH post Nouns acquisition will be split among the artists and team. As a stretch goal, we will try to support having the first 25 mints of each artwork be free, allowing this drop to be accessible to more people – this will depend on our ability to find an elegant sybil resistant solution in time.

Vector will provide photographers to take photos of all the posters to share on social to boost visibility (blurring out the QR code) as well as write an article about our collaboration experience with Nouns DAO to help future creators make proposals.

What’s in it for Nouns DAO?

Spread the Nouns meme

• We're putting up 200 giant posters (6ft tall) around NYC during a high visibility week + taking photos to share online
• The artwork will be done by a roster of top tier artists with their own audience and community
• There's a fun game attached to being the first to find the posters and mint the limited NFTs, creating a viral loop to share back online
• Vector DAO will use proceeds from the mint to purchase a Noun, forming a long term relationship between Vector and Nouns, helping replenish the treasury, and cementing the culture of paying it forward to more nounish builders

Pave a path for more creatives to contribute to Nouns

• We'll bring 8 really amazing artists into the Nouns universe, who will then talk about it with their friends, driving more high caliber builders to the Nouns universe
• This also forms a relationship with Vector DAO, a community of 80 super strong makers who are excited to further contribute to nouns
• We'll write an article about the entire process to help onboard more makers into the community

The Artists

Shawna X | New Yorker, Academy Awards, Nike, Google Elijah Anderson | Adidas, SNS / New Balance, Popeye’s Lulu Lin | Adobe, MAYDAY Magazine, Migrant Journal Adam Ho | Cash App, Beat Foundry, Airbnb, Nike Danny Jones | Grammy’s, Nike, New Balance Haruko Hayakawa | New York Times, Bon Appetit, Fly by Jing Moon Collective | Saturdays NYC, Instagram, Popi CBD And more (pending proposal approval)

The concept: Independent, together

(Similar concept for Art Basel in 2021)

We’re commissioning 8 artists with distinct styles to create a series of posters remixing Nouns, showcasing each artist’s unique styles and perspectives (illustration, 3D, typography, color, etc). To create a consistent visual motif across the posters, the artwork must feature a Nouns artifact, but interpreted however the artist sees fit. Vector will have these artworks printed on 200+ wheatpaste posters and posted around the NFT NYC conference in Times Square and in neighborhoods like Williamsburg and SoHo.

Each poster will have a QR code where viewers can mint 1 of 150 limited edition NFTs of that poster’s artwork. Each NFT edition will have a mint price of 0.15 ETH and be sold using the Zora Protocol.

We hope the end product not only propagates the Nouns brand and reflects the power of placing goods in the public domain, but also the power of individuals in forming digital communities like Vector to create across both digital and physical mediums.

About Vector DAO

Vector DAO is a collective of artists, designers, and developers in web3. Our mission is to give individuals autonomy over all aspects of their work from lifestyle and creative freedom to team and compensation. We believe in a future where creatives and makers aren’t tied to any one employer but can freely contribute to communities, like Nouns, that excites them. We believe in the power of working independently, together. That means members run their own independent practices but share resources, risks, and opportunities as a community, working together in groups when projects call for it, or individually at other times. Over time, Vector hopes to prove this new model of working that other communities and builders can replicate, sustainably working for public goods and moving web3 forward.

Budget

200 Wheatpaste posters in Times square, Williamsburg, SoHo [1]: 20 ETH ($36,000) 8 Independent artists’ commission [2]: 100 ETH ($180,000) NFT mint mini-site design & dev [2]: 10 ETH ($18,000) Contribution process blog post w/ photos [2]: 0 ETH Total: 130 ETH

[1] Vendor: TBD, evaluating several proposals [2] Vendor: Vector DAO Community

Timeline

June 6, 2022 Artwork finished and sent to printers June 20, 2022 Wheatpaste posters printed and posted around NYC June 24, 2022 NFT minting closed

Artist work sample

Shawna X (http://shawna-x.com/, https://twitter.com/shawnax, https://www.instagram.com/shawnax/)

Danny Jones (https://yasly.com/, https://foundation.app/@yasly, https://twitter.com/yasly)

Adam Ho (https://www.adamho.com/, https://twitter.com/omgadamho, https://foundation.app/@adam)

Elijah Anderson (https://www.instagram.com/spacehose)

Moon Collective (moon-collective.com, www.instagram.com/mooncollective)

Lulu Lin (https://www.instagram.com/da__h_/, https://super-noodle.com/, https://www.itsnicethat.com/articles/lulu-lin-illustration-050319)

Haruko Hayakawa (https://www.haruko.co/, https://www.instagram.com/harukohayakawa/, https://foundation.app/@haruko/)