We propose producing a comedic documentary film about the groundbreaking nature of the Nouns DAO and the web3 community and our weird journey of getting the Nouns featured in the Rose Parade. The Noun community has shown itself to be forward thinking, enterprising, generous, warm, funny and bold. Everything from donating to Ukraine, making eye glasses for the underprivileged, to being featured in a Super Bowl ad. This is a story worth telling!

This project will be unique for three reasons:

1. Stoopid Buddy has spent years developing a very specific comedic tone we want to bring to this documentary. The doc will tell the story of the Nouns community and all the amazing initiatives it supports, but will be anchored with a strong narrative - the journey of getting the Nouns into the Rose Parade as the first ever NFT featured. This narrative lends itself to keeping things fun, silly and strange, while providing a strong hook to tether the larger story of Nouns.
2. As part of the documentary story, we'll be building and featuring six life-size walk around Noun costumes that will spread the Noun ethos through activities the community will have a say in driving. Do we want them handing out glasses? Giving random hugs to people in Times Square? Running in a charitable half marathon? We'll have fun and create great content for the documentary, all while showcasing how the DAO works.
3. Our story will revolve around the journey to get a giant, vibrant Noun float in the Pasadena Rose Parade in 2023. The film will reach a climactic end with the six life size Nouns partying their way down the Rose Parade with a massive Noun float in tow!

Tone

We're inspired by docs like "Exit Through the Gift Shop" which was light, playful, and blurred the line between real and imagined. We want to tell this story in an imaginative way, often with tongue firmly in cheek.

Why?

We are inspired by this community and think the world needs to know how amazing and revolutionary this DAO is. We also think this is a great way to get this organization and brand out to a much wider audience. The Rose Parade will create tens of millions of impressions but the documentary will give this story life and legs and tee up the Nouns to further their reach into mainstream pop culture.

Who are we?

We are Stoopid Buddy Stoodios. Most of you might know us from our flagship series, Robot Chicken, but we're also the studio behind Marvel's MODOK, Crossing Swords on Hulu, and all the costumes on FOX's Masked Singer. And the studio that built a 15 foot walk around for League of Legends. We've been nominated for over 22 Emmys and won six of them. We've also won Cleo Awards for our advertising work and have worked with brands from DC, Marvel, Walking Dead, Star Wars, LEGO, Target, and Denny's among many others. All that is to say we know how to translate the spirit of a brand into entertainment. We're also the studio that last year built a life-size walk around goat Noun that made an appearance at NFT.NYC. While our ambition for the next round of life size Nouns is even greater, this experience was amazing, and a source of inspiration for what's to come.

But we don't want to do this alone. We want to bring the entire Nouns community together to help tell this story. We've been amazed by the early positive support of this proposal and are excited to engage with you all. Nouners will have the opportunity to participate by voting on where these life size "Nouns in the Wild" go on their journey, and even participate by walking along with other Nouns in the actual Rose Parade. The documentary will feature interviews with Nounders and Nouners alike, and highlight projects that have been successfully funded and what type of impact they've made. This will be a movie making experience that engages the entire community.

BENEFITS TO THE NOUNS DAO

ROSE PARADE

• HUGE AWARENESS OPPORTUNITY TO TELL THE NOUN STORY (all data below provided by the Tournament of Roses staff)
  • Rose Parade seen by 22 million people in the US, and in over 60+ countries across the world
  • 1,000,000 people line the streets in Pasadena for the parade, and another 150,000 visit the floats pre and post parade
  • 1.8M+ social impressions
  • 20 seconds of airtime during telecast with scripted description for Nouns
  • Inclusion of the float in printed program
  • Estimated media value of media coverage $300M

DOCUMENTARY

• First documentary about a DAO community to fully tell the Nouns story and cement their place in public imagination, but in a way that's funny and on-brand for both the Nouns and Stoopid Buddy Stoodios.
• The Nouns community will vote on random acts of joy that our Nouns will spread throughout real world communities as part of our documentary so we can highlight other initiatives the DAO funds and feature other Nounish events.
• Sequels and other content opportunities to expand on the story we tell in the documentary. Our plan is to take any net proceeds from the sale of the documentary and reinvest them into more Nouns content.

PHASES OF EXECUTION

PHASE 1: (May-July)

• Select and design the six life-size Nouns
• Sign contract with the Rose Parade team for 2023
  • (NOTE: Document each of these phases with our production team)
• Line up interviews and identity storylines for the documentary (those that would like to remain anonymous will be free to do so)
• MILESTONE 1 - Fund 45% of proposed allocation*

PHASE 2 (July-September 2022)

• Begin building out the Noun costumes for the documentary and the parade
• Begin the designs that will ultimately become the massive Rose Parade float

PHASE 3 (August-September)

• Community votes on winning float design
• Approve the build
• MILESTONE 2 - Fund 45% of proposed allocation*

PHASE 4 (September 2022-January 2023)

• Film interviews and storylines for the documentary including the "Nouns in the wild" segments
• Film behind the scenes of the parade build and the day of festivities.
• Release short segments of the film to build awareness and hype for the parade.

PHASE 5 (January-Feb 2023)

• Party at the Rose Parade!
• Post-Production and editorial cut
• Screen film exclusively to the Nouns community for feedback on final cut
• Determine best distribution outlets for the film
• MILESTONE 3 - Fund final 10% of proposed allocation*

PHASE 6 (Q2/3 2023)

• Distribution. Our objective is to maximize viewership with wide distribution. Tactics may include submitting to festivals, pitching to streamers and networks (SVOD), or even distributing on AVOD services like YouTube to keep from being behind paywall. We'll make this decision with transparency and will confer with Nouns DAO as we consider options.

* Milestones to be funded at commencement of each phase. Note that these are guidelines only and that a final determination will be made in collaboration with the stoopid-buddy-escrow multisig.

BUDGET

• Parade fee - $23k USD
  • Paid to Pasadena Tournament of Roses
• Float build - $400k USD
  • Inclusive of design, build, and storage. We will solicit creative proposals/bids from each of the three Rose Bowl Parade approved float building companies and select one to help us build the float.
• Six life-size Noun costumes - $330k USD
  • Inclusive of design and build and storage
• Film production - $450k USD
  • Inclusive of crew, travel, accommodation, equipment, editing, post-production, music, legal, etc.
• 1 Noun
  • We want to be part of this story!

MULTISIG

The proposed budget + 15% to cover volatility will be released in ETH to a 2 of 3 multisig with signers 4156, gremplin, and 9999. The ETH will be immediately converted to USDC, and everything in excess of the original budget, minus 1 ETH to cover gas for the life of the multisig, will be returned to the DAO. If, due to high volatility, insufficient ETH is available to cover the proposed budget, a second proposal will top up the multisig at a later date.

TOTAL

23k + 400k + 330k + 450k = 1,203,000

1,203,000 * 1.15 / 2269 = 609.71 ETH

Multisig address: 0xC57a137BB518336A9B793442885518eE07f8DC54