TL;DR
After a successful and impactful implementation of Prop 420 A Very Nounish Xmas Party for 5,000 Kids in Need creating a lasting impact for kids and families experiencing disadvantage and living with disability, Variety – the Children’s Charity are proposing to spread the goodwill of Nouns DAO even further, making a difference to kids and townspeople in lower socio-economic rural and remote areas.
Imagine over 100 Noggled vintage cars travelling 3,500 km (2,175 miles) through iconic remote outback Australia supporting local communities and distributing grants and equipment to some of Australia’s most vulnerable kids along the way.
A flagship Nouns vehicle will be driven by web 3 legends GT and Jane from Oshi Gallery in Melbourne, accompanied by artists creating work, documenting their journey and sharing impact and Nouns love across socials.
Core activations will include major grants to kids in regional areas, hundreds of participants injecting up to $1M into regional towns, fully branded Nouns vintage car, Nouns themed crew and giant Noggles, up to 100 cars branded with giant Noggle stickers, daily Nouns artworks and NFTs, branded support vehicles, low-fi Noggles for participants and kids, giant Noggles sculpture transported to iconic locations for photo filming opps, nightly Nounish dinners, Nouns branded crew tees, hats and more.
Our vision is to leverage the world’s largest and longest-running charity motoring event, the Variety Bash, to bring together community, culture, and technology, creating a lasting impact on the lives of children in regional communities.
Amount requested $151,870 USDC
What is the Variety Bash?
The Variety Bash is Australia's most iconic charity motoring event, renowned for its vibrant spirit, community engagement, and substantial impact on children's lives across the country. Conceived in 1985 as an adventurous road trip that encourages participants to drive vintage cars through some of Australia’s most remote and scenic landscapes, the Variety Bash is more than just a rally. A hallmark of the event is the year-round fundraising efforts by participants, who also embrace the Variety Bash's festive atmosphere by adorning themselves in fun and outrageous costumes, transforming the event into a moving carnival of goodwill. Each car and its crew choose a theme, contributing to the joyous feel that the Variety Bash is renowned for.
Beyond the fun and festivity, the event has a profound impact on the towns it visits, bringing economic benefits and a burst of excitement to often isolated communities. Since its inception, the Variety Bash has raised over $200 million, providing critical support to children in need across Australia.
This combination of fun, fundraising, and community impact has cemented the Variety Bash as an iconic event, embodying a deep commitment to supporting children while fostering a sense of camaraderie and adventure among participants.
Watch a preview of a Nounish Variety Bash
⌐◧-◧ 👀 ▶️ WATCH NOW
When
16 - 24 August 2024
Project Description
The spirit of the Variety Bash and the core mission of Variety – the Children’s Charity resonate deeply with the principles of Nouns DAO – to do good with no expectation of return. We believe it takes a village to raise a child and a community of like-minded people to make a difference – and at the same time having a whole lot of fun and spreading good vibes wherever we go!
We embed the joy of giving into every mile we cover and every life we touch. Alongside Oshi Gallery who value “culture before capital”, together, we are set to drive a wave of positive change across Australia's most needy regional and rural communities. This collaboration is a testament to the power of like-minded communities coming together to 'do good' on a grand scale, all while celebrating the essence of Nouns DAO and amplifying the impact of our collective actions to the world. Here’s how:
Core Activations
⌐◧-◧ Educational Impact: Visits to more than 10 schools in remote areas, providing education grants (and Nouns goodies!) to support learning and development.
⌐◧-◧ Major Grants: Distribution of major grants tailored to the specific needs of communities visited, focusing on educational grants, technology, and resources.
⌐◧-◧ Injecting vital funds into regional communities: With fire, drought, floods and cost of living many small businesses in regional and remote Australia are deeply struggling – the Variety Bash injects on average $63,000 US per day into every town it visits providing a lifeline to locals. With hundreds of participants each day sees $17,000 spent on dinners, $10,000 on lunch and breakfasts, $10,000 on fuel and an average of $13,000 a night on accommodation as well as over $13,000 ancillary spending in shops and pubs.
⌐◧-◧ Nouns-Themed Convoy: A fleet of up to 100 Noggled vintage cars, including a flagship car fully wrapped in Nouns artwork with giant rooftop Noggles, crewed by new Nounish friends in branded merch and Noggles.
⌐◧-◧ Flagship vehicle: A fully branded Nouns vintage car crowned with giant Noggles and full vehicle Nouns wrap, driven by the team our Nounish friends from Oshi Gallery alongside two digital artists.
⌐◧-◧ Nouns themed on the road artworks: The Oshi team will produce a Nounish artwork as an IRL painting and NFT daily for auction for the length of the 10 day journey to provide extra exposure for Nouns and Variety and funds for kids in need. in true Variety Bash style entrants can bribe our Nouns car team to be featured in the days artwork!
⌐◧-◧ Nouns continuous promotion: During the 10 day journey the Nouns convoy will pass through populations of over 250,000 and is a popular sight for locals. The flagship vehicle will be retained by Variety for use as a promotional vehicle in City of Melbourne (pop. 5 million) and be made available for local Nouns, Web 3 and art events.
⌐◧-◧ Officially Nouns: 20 official 4WD vehicles (scouts, sweeps, radio and mechanics) themed with giant Noggle decals.
⌐◧-◧ Community Engagement: Nightly Nounish events for est. 500 people per night in local towns, integrating Nouns-themed activities, branded stage and tables.
⌐◧-◧ Nouns car daily live streams and videos: Daily live streams plus edited short video post on X from the Nouns car on Oshi socials. Plus daily photo drops on Variety Vic channels.
⌐◧-◧ Pre-event promotion and fundraising: Marketing across socials by Variety – the Children’s Charity (40k plus amassed followers, 20k database) and Oshi Gallery including themed-crypto fundraising page on Oshi website and promotions in gallery.
⌐◧-◧ Giant Noggles sculpture: Red dirt, iconic Australian coastlines and hundreds of outrageously themed cars and characters framed by giant foam Noggle sculpture transported across the heart of Australia for photo and filming opps.
⌐◧-◧ Over 2,000 Noggles and Nouns tattoos and stickers distributed across the country: Distribution of low-fi Noggles and Nouns tattoos to hundreds of Bash crew members, towns along the route and to grant recipients at presentations.
⌐◧-◧ Dedicated film/photo/content creation team: A two person team of on the road to create a suite of photos promoted on socials during the journey and post journey video production.
⌐◧-◧ Nouns merch worn by hundreds participants: Nouns branded tees, caps and additional merch worn by entrants through and post journey.
⌐◧-◧ Final night dinner and grant presentation with Blueberry DAO: A themed large scale final night dinner for participants and family and friends including a grant alongside our fam web 3 charitable group Blueberry DAO supporting children in need. Variety – the Children’s Charity are also a member of Blueberry DAO.
⌐◧-◧ Pre-event signage in towns along the route: Nouns Variety Bash Coming to Your Town posters erected in pre-event survey with exposure to a total population of over 250,000.
⌐◧-◧ Nouns Branded Bash Magazine: Nouns branded 36 page magazine including WTF information and how to get involved.
⌐◧-◧ Nouns Branded Trophies and Awards: presented at large scale final night formal dinner.
Where
2024 Route Swan Hill Victoria - Airlie Beach Queensland Australia
16 - 24 August 2024
The 2024 Variety Bash takes participants across the country in a colourful convoy from Swan Hill to Airlie Beach. This year's Bash is "Red Dirt to Reef", driving red dirt outback roads and taking in some of Australia's stunning coastline. Taking in Australia’s vast scenery, the 2024 route will provide iconic backdrops for content creation and proliferation of the Nouns brand.
Participant Profile
The Variety Bash, a hallmark event in Australia's philanthropic landscape, embodies a unique ethos that transcends social and economic boundaries, bringing together participants from diverse backgrounds on a singular journey of goodwill.
Inspired by founder Dick Smith's original vision of "a drive in the outback with a few mates”, where his friends from all walks of life could be on a level playing field, the Variety Bash has evolved into a melting pot of Australian society, from blue-collar workers to high-end business professionals, all united by a common goal of supporting children in need.
Each participant fundraises throughout the year to take part with a staggering $200M+ AUD raised since it's inception in 1985.
This eclectic mix of participants is a testament to the event's inclusive spirit and the power of community to make a difference in the lives of those less fortunate.
The introduction of Nouns DAO to Bash participants represents a new chapter in this legacy, blending the event's traditional camaraderie with the innovative, decentralised ethos of the Nouns community.
It's an opportunity to bridge the gap between the tangible, immediate impact of the Bash and the forward-thinking, collaborative approach of Nouns DAO. This partnership highlights a common goal: to leverage collective action for societal benefit, without expectation of return, resonating deeply with the values at the heart of the Variety Bash.
Economic Impact
Local Support: Estimation of $63,000 per night spent in local economies on fuel, accommodation, and food, with a detailed study to assess the full economic benefit.
Grants Distribution: $66,000 in value through grants distributed directly on the road and throughout the year at sister motoring events, with a focus on underprivileged kids.
Addressing Significant Need
The 2021 Australian Census, as interpreted through the Socio-Economic Indexes for Areas (SEIFA), highlights the pronounced economic disadvantage faced by children in remote parts of Australia. This disadvantage is manifest in several dimensions, including access to education, employment opportunities for their families, and overall living conditions. The indices used in SEIFA, such as the Index of Economic Resources (IER), show a clear disparity in economic access and resources between urban centres and remote areas. The impact of this disadvantage on children is profound, affecting their educational outcomes, health, and future opportunities.
Given these challenges, there is a compelling need for additional support from charities such as Variety - the Children’s Charity. Variety focuses on providing assistance to children who are sick, disadvantaged, or have special needs, aiming to fill the gaps in services and support that government and other institutions cannot cover. The charity's efforts in offering educational resources, health support, and personal development opportunities are vital for children in economically disadvantaged regions. By targeting aid to these areas, Variety helps to mitigate the impact of economic disadvantage and fosters a more equitable environment for all children to thrive. This support is crucial in enabling schools and communities to offer a level of education and care that all Australian children deserve, regardless of their geographic location or economic background.
Timeline
Pre, on event and post event marketing will span across full timeline:
Q1 2024 (this phase will be pushed to merge with Q2 pending prop success timings)
Marketing launch of Nouns x Variety Bash collab and impact, purchase a used Bash car and commence it’s epic Nounification, including artwork and asset creation for decals and skins, promote journey of vehicle and crew on social platforms. Arrange promotion shoot on pre-event survey with Nouns decal on Variety “OV” (4WD official support vehicle).
Q2 2024
Finalise on-road grants for kids and schools in need, Nouns branded merch & awards production, Nouns x Bash Bugle magazine design and production, arrange lo fi noggles and tattoos, giant portable sculpture build, finalise vehicle, finalise artist crew, engage event-wide on-road photo and filming team, asset production, Oshi fundraiser launches. Continue storytelling journey of car build and crew as they prepare for the Nouns x Variety Bash.
Q3 2024
Final event prep and organisation of grant equipment and giveaways to kids in need, intense promotion period across Variety and Oshi socials and we prepare for our epic Nounish road trip across outback Australia and the Nounish event itself bringing all of our core activations to life and changing the lives of some of Australia’s most vulnerable kids!
Funding Breakdown
- Car Purchase - vintage used Bash vehicle with full mods $19,737
- En route grants to schools and orgs $65,789
- Full event on-road content creation by independent film/photo crew, editing and production $13,158
- Giant car Noogles for roof of flagship car $1,645
- Full car wrap Nouns branded $3,289
- 100 car decal Noggles stickers for full convoy $658
- Low fi Noggles and Tattoos $1,964
- Giant foam Noggles sculpture for photo/film opps $1,964
- Contribution to branded Bash merchandise 500 of each (quality polo shirts, caps, cutlery +) $13,158
- Petrol (gas) - 1 vehicle (Nouns flagship) & cargo truck transport of car back to Vic from Qld $2,632
- Variety team staff and operations costs pre-event to deliver project/on road event $13,158
- Accommodation, meals (Nouns/Oshi crew, artists plus Variety support team) $6,579
- Artist fees $2,600
- Custom crypto fundraising page build $650
- Branded trophies, awards and recognition plaques $3,289
- Nouns/Oshi crew return flights Airlie Beach to Melbourne $ 1,080 Blueberry DAO - Tha Swami and LilPurpBerry - return flights to final night dinner presentation $500
- Nouns theming for final night dinner $658
- Character costume - funded prop 420 $0
- Corflute Noggle/Nouns signage - funded prop 420 $0
Total Funding Request: $151,870 USDC
Grants Process
- All grant recipients apply via digital gateway during open grant round periods throughout the year.
- Applicants are assessed on socio economic disadvantage, lack of alternative funding sources and need for equipment or program
- Grants shortlisted by our Kids Support Manager that meet criteria are then reviewed and assessed by a credential and grants committee before approval
- Schools/organisations and individuals who are successful are not giving cash rather the equipment or program is directly funded by Variety
- Acquittal After grants are made the individuals, schools or organisation report back to the Kids Support Manager with impact stats and stories
Examples of grants on the Variety Bash
The Kids Support team is still reviewing grants to be distributed on the Variety 2024 Bash at a minimum of $39k USDC on the event with the remaining $26k USDC of motoring event grants to be distributed at our sister events throughout the year. This proposal is requesting full funding of these grants by Nouns DAO. Should the proposal not be successful the grants will be funded from our pool of funds from individual donors and supporters.
- A $30k specialised bed for a child living in a regional community
- Replacement of laptops and iPads to classrooms ollowing bushfires and floods
- Bikes for kids school programs
- Inclusive and accessible playground equipment
- Sensory equipment and rooms at schools for Autistic kids
The Need
With the cost-of-living crunch our grant rounds are seeing an increased demand from our most vulnerable families and kids, for example our at last grant round over $500k was requested and $100k distributed. With the support of communities such as Nouns DAO, Variety can be there when these families need us most and increase the amount of funding for kids. Variety exist to fill in the gaps where other funding is not available.
Impact Measurement
Quantitative Metrics:
IRL
- Local Support: Estimation of $68,000 per night spent in local economies on fuel, accommodation, and food, with a detailed study to assess the full economic benefit.
- Grants Distribution: $65,000 in value through grants distributed directly on the road and throughout the year at sister motoring events, with a focus on underprivileged kids.Passing traffic and towns people through a population of 250,000 en-route
- Ten schools visited across the route with school student numbers ranging from 6 – 250 students
- Event attendees – up to 500 participants on the road
- Daily passing traffic at Oshi Gallery of 40,000 people per day (in window and in gallery signage)
Social media reach
- Variety – the Children’s Charity organic Variety Bash posts in 2023 received a 230K reach and 35.8K engagements
- Throughout the year the Variety Bash Facebook and Instagram pages saw a reach of 448k and 5.5k content interactions with our main page receiving 847k reach and 19.9k interactions
- Overall Variety has 47,273 followers on our social media accounts
- PLUS significant reach and highly engaged web 3 audiences across Oshi and artist socials and web
The 2024 Nounish Variety Bash will see an increase in reach with content distribution including:
- Pre promotional posts – Oshi and Variety (combined followers 54k)
- Pre-journey updates, building the Nouns car and assets – Oshi and Variety
- Daily live streams from the Nouns car on Oshi Gallery socials
- Daily edited videos – Oshi
- Daily image drops – Oshi and Variety socials
- Post-event updates and image drops - Variety
- Promotion in Variety Bash entrant Facebook group
Media reach
- Media coverage of the Variety Bash in 2023 saw 76 mentions, 1.93M reach with and advertising spend rate (ASR) of $184.74K
Database
- Promotion to Variety database of 23k+
- Promotion to Variety motoring event lists 1k+
Quantitative Metrics:
- Direct beneficiaries (children and schools) and the nature of grants provided (educational resources, technology, health supplies).
- Economic impact on local communities
- Engagement metrics including social media reach, event attendance, and media coverage.
Qualitative Outcomes:
- Stories of impact capturing the difference made in the lives of children and communities told both throughout the event and the following year and promoted on social media, website, our annual report and media
Who We Are
Variety – the Children’s Charity
Variety – the Children’s Charity has a network of 40 offices in 14 countries, and many millions of individual children around the world live a better life because of the generosity of Variety’s communities of supporters.
Variety - the Children's Charity Victoria help kids who are experiencing disability, disadvantage or illness. Variety provides support to families and organisations through providing grants for a range of equipment, such as wheelchairs or all-abilities playgrounds to provide practical help to kids, schools and organisations in need. We run programs to educate and empower kids that are falling through the cracks. We give scholarships to encourage the talents of kids living with disadvantage or disability. And last but certainly not least, we hold kids’ events to bring joy, light and laughter to children in need and their families.
Variety are grateful members of the Nouns community having been funded and successfully delivering the hugely impactful Nounish Kids Xmas Party for 5,000 kids and attending local events and activations.
Championed by our CEO Mandy, Variety has been a leader in crypto philanthropy since 2022 with the program being led by our Fundraising and Campaigns Manager Georgie. Our motoring events team Scott and Claire (as well as 40+ volunteer officials and up to 500 volunteer participants) are the crew who put together an unforgettable experience for our Variety Bash entrants from logistics to good vibes!
OSHI
OSHI is the home of digital art, crypto and web3 culture in Australia. OSHI is a purpose built venue that has hosted a slew of world firsts and exclusive events. OSHI provides a home for the future thinkers and creators, and in just a couple of years the gallery has hosted more than 50,000 people.
Owners Jane and GT are the heart of the digital art community in Melbourne and have hosted and been part of a number of Nouns events including the Pizza DAO Party funded by Nouns and supporting the Variety Kids Xmas Party in 2023 with custom been Nouns character costume, Noggles seat and sculpture.
Conclusion
Through Nouns Across Iconic Outback Australia, we aim to harness the power of community, culture, and technology to make a tangible difference in the lives of children in need. This project not only embodies the spirit of the Nouns DAO but also offers a unique opportunity to extend its impact into the heart of Australia’s regional communities, creating a legacy of positive change.
Thank you from all of us at Variety most of all the kids you are helping!
