Introduction –

Nouns Cares is set to redefine the traditional creative agency model by merging the best of Web2's marketing, branding and strategic practices with Web3's innovative, community-driven ethos.

We aim to simplify access to Web3, educating and guiding both Nouns brands and external collaborators. By blending traditional strategies with the transparency of Web3, Nouns Cares elevates brand development into the digital age.

More than a service provider, Nouns Cares drives initiatives for enhanced collaboration across all fields, fostering partnerships through open communication and shared goals. This push towards unity advances the Web3 community towards inclusivity, shared goals and creative problem solving.

As a hub for Web3 advancement, Nouns Cares supports the Nouns mission and champions a culture of collaboration, leveraging the DAO's collective power for innovation. It's a key player in Web3's growth, offering a central platform for education, progress, and partnerships, paving the way for a cooperative future in the digital world and beyond.

This prop, spearheaded by Frankie Colamarino, Will Wheeler and the strategic force of Problem Media, is driven by the desire to create and execute a tangible plan to realize the full potential of the Nouns brand, strategically support approved props and develop a thoughtful commercial strategy to increase the crediblity and visibility of the DAO.

Why Us?

Problem is a full-service "solutions firm", specializing in creative direction, strategy, marketing and design, with deep experience in tech, gaming, fashion, merchandising and product development.

Our personal and professional experiences are core to the company's mission: to offer creative and strategic expertise to daring brands, prioritizing quality, relevance, consistency, and distribution.

Its founders, Frankie and Will, are a 15 year marriage of unbridled creativity, strategic prowess and executional know-how that keep them graceful, humble and enthusiastic about finding and working with progressive clientele.

The firm serves independent and established brands, while also self-investing in projects that we believe blaze new paths and contribute positively to the world at large.

Thus, we are both creatively and spiritually drawn to Nouns and believe there are a multitude of unrealized opportunities both internally and externally to drive the Nouns DAO and brand to new heights.

In the ~60 days since we began supporting Nouns, we have successfully introduced the brand to leading companies such as Adobe, Amazon, Twitch, Dolce & Gabbana, FaZe Clan, YouTube, The Hundreds, Stake, Liquid Death, and others. These introductions have laid the groundwork for future collaborations and partnerships, showcasing our proactive approach and the immediate impact of our strategic efforts.

Problem Media – Agency Case Studies

What We Will Provide to Nouns: Strategic Power, Relevant Experience and a Comprehensive Brand Support System

As we venture into this transformative journey with the Nouns community, we are committed to delivering a robust support system encompassing various facets of brand development, strategic partnerships and community engagement.

Here's an overview of the critical components that our initiative will provide to Nouns and our community:

Brand & Commercial Strategy Development: We'll define a commercial strategy for Nouns, ensuring alignment with market demands and positioning for future recognition and growth.

High-Level Partnerships and Brand Collaborations: Utilizing Problem Media's vast network, we'll establish key partnerships and collaborations to enhance Nouns growth and visibility. All opportunities will be thoroughly evaluated based on brand ethos / alignment, profit and monetization potential and/or supplemental funding requirements (i.e. upfront production costs, added staffing / personnel needs, etc).

Support for New and Existing Nouns Props: Committed to enriching the Nouns ecosystem, we'll offer educational resources, foster meaningful relationships and provide robust marketing support to propel both new and existing Nouns proposals to success. While no two Props are typically alike, we’re eager to implement a core blueprint for working intimately together to drive results and build lasting equity in Nouns-supported projects. Specific / incremental deliverables will be addressed on a rolling, case-by-case basis.

Direct Revenue Generation through Mints and Sales: Nouns Cares will help generate funds independently by supporting props and creating and selling unique NFTs for specific props or initiatives. This approach promotes financial autonomy and taps into our market of Nounish collectors and enthusiasts within our respective communities, directly converting artistic and digital assets into funding for further projects.

Leveraging relationships with major players in the crypto space like Coinbase (+Base), Zora, Harmony, Opensea and Warpcast can amplify our impact, props and partners. This elevates the Nouns brand and attracts a diverse audience, expanding the community and its resources. Our team will actively look to negotiate added value from these partnerships, including strategic guidance, dev / engineering resources, marketing support, etc.

Educational White Papers: In our promise to reintroduce education into the market, we'll release quarterly white papers for our community, focusing on the latest trends, insights and strategies within the Web3 space.

Mentorship Sessions: Within the Nouns Twitter, Discord, and Warpcast community, we'll conduct rolling mentorship sessions to boost skills in branding, marketing, partnerships, strategy, and audience development, nurturing an informed and empowered prop house community. These sessions are, of course, entirely optional but open to all who are interested in attending.

Extending Nouns Cares Beyond Boundaries: Positioned to leverage our expertise and innovative strategies, we aim to expand our full suite of services to both endemic and non-endemic brands outside the immediate Nouns community.

Reinvesting in Our Growth and Stability: Pledging to contribute 20% of all net revenue from campaigns directly to the Nouns Cares treasury, reinforcing our commitment to the ecosystem's continual enrichment.

Monthly Recaps and Community Engagement: Ensuring transparency and ongoing dialogue, we'll offer monthly updates on our progress and engage actively with the Nouns community and stakeholders.

Global Event Attendance and Brand Education: Our participation in international events will boost Nouns visibility and educate the market on our brand's values and potential impact.

Community Q&A Sessions: We will host regular Q&A sessions with the Nouns Cares team to inform the community about upcoming initiatives and agency progress, promoting an open and interactive exchange.

What Have We Done!? –

Nouns ETH Denver – we were onboarded on an accelerated timeline to plan, produce, and execute multiple aspects of the Nouns @ ETH Denver Prop and activations, including (but not limited to):

• All official Design, Creative Direction and Production
• Merchandise Design & Production
• Official Event NFTs
• Frames for Warpcast
• Event Production & Management
• Key Brand & Sponsor Procurement
• Full On-Site Support / Representation for Nouns

ETH Denver Case Study – Recap

Additional projects we are currently servicing and supporting –

• Nouns Shelter
• Nouns DAO Africa
• Yellow Collective
• Nouns Espost
• Quack & Lola

Discovery, Foundations & Planning –

In the initial discovery phase, we will meticulously analyze Nouns current market position to establish a solid foundation for strategic growth. This involves a comprehensive development and review of materials, ensuring all aspects of the brand are understood and aligned with our strategies.

We plan to work closely with Nouns stakeholders, conducting interviews to gather insights directly from those at the brand's heart. These interviews, organized via Notion or Excel, will be foundational in structuring a clear strategy and building the foundational support systems. Aligning our strategies with the core mission of Nouns is paramount.

To effectively track our progress, we will define clear Key Performance Indicators (KPIs) and set ambitious targets.

Our in-depth capabilities audit and structured planning process will guarantee a seamless execution of our vision, laying the groundwork for Nouns' strategic growth and success.

Brand & Commercial Strategy –

This phase will be focused on building the Nouns commercial and product market presence. By cultivating a brand persona that resonates deeply with a broader audience and translating innovative concepts into actionable strategies, we aim to elevate brand recognition and develop fruitful partnerships significantly.

Nouns Cares will develop a comprehensive commercial strategy that aligns with key industries and verticals that Nouns would like to invest in / break into / form stakeholder relationships within while integrating our established gaming, fashion, entertainment, gaming, and tech relationships into a targeted outreach strategy with fluency and authenticity.

Example (meme) Brand: 🌼 Nouns Cares – Growth Serum 🌼

We believe in the power of nurturing growth at every stage of life. Nouns Cares Growth Serum embodies our pledge to deliver transformative wellness solutions that respect the environment and our bodies.

https://zora.co/collect/base:0xebca18415e8c734d2e19ad924503bf1db5838e5b/1

Driving Revenue and Partnership Synergies –

In enhancing the Nouns commercial and product market presence, we aim to craft a brand personality that connects meaningfully with a broader audience, transforming innovative concepts into actionable strategies. Our goal is to boost brand recognition and forge productive and lucrative Nounish partnerships.

Nouns Cares will build and produce each campaign, including production and execution, for select internal clients. This approach enhances our capability to innovate and experiment and ensures a direct investment in projects that align with our core values and mission.

The Hundreds + Nouns Cares –

On launch, Nouns Cares will announce a strategic partnership with Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds), the visionary founders of the iconic streetwear brand The Hundreds. This partnership aims to leverage their unparalleled expertise in production, retail, and partnerships to significantly broaden the Nouns brand's audience.

Renowned for pioneering the "People Over Product" philosophy and for its deep-seated connection with '90s workwear aesthetics and Californian subculture, The Hundreds has not only set trends but also mastered the art of storytelling and community engagement through its high-profile collaborations with brands like Adidas, Disney, Looney Tunes, and NBA. This ethos aligns perfectly with Nouns' values, setting the stage for a fruitful partnership.

By integrating Bobby and Ben's vast experience, Nouns Cares anticipates unlocking new opportunities, from forging successful partnerships to gaining access to over 400 retailers nationwide for the Nouns retail brand. This move is expected to increase the brand's visibility and support various initiatives, enhancing Nouns' community engagement and reach.

Organizational Structure –

This flowchart outlines the organizational structure and capabilities framework of Nouns Cares , tracing the provision of services both internally and externally.

Nouns Cares is segmented into several core areas, each catering to different operational needs. Dedicated departments handle specific organizational functions.

This Means You!

THis structure is designed to facilitate a comprehensive service offering to internal divisions, approved props, and external clients, ensuring a cohesive operational flow that supports our group's strategic objectives and financial reinvestment goals.

Launch Plan (12 Months) –

In the first phase (90 days) , Nouns Cares will produce and distribute a range of materials to showcase its services to the Nouns community and key external audiences (brands, strategic partner targets, etc). This initiative aims to establish a comprehensive portal that brings together a diverse array of talents, from creators to marketers, aligning them with the Nouns DAO's mission.

The initial launch will feature a clear brand strategy and a fully integrated support system, signaling Nouns Cares as a crucial resource for community growth and external collaboration. This phase is critical for setting the foundation for transparency and education and promoting collaborative projects, thereby enhancing the visibility and understanding of available resources and support within the Nouns ecosystem.

In the second phase, Nouns Cares will begin to support in-house proposals, provide diligence for any/all incoming props, and roll out educational content and white papers through its content and social channels. This phase involves engaging with a vast network of clients and prospects, defining key positions, and onboarding new talent from the broader Web2 and Web3 communities. The core focus of this period is strengthening the Nouns Cares infrastructure and extending its educational and collaborative reach.

In the third phase, Nouns Cares will concentrate on expanding its brand and commercial strategy. This includes deploying partnerships, notably with The Hundreds, to attract over 400 retailers and customers passionate about the Nounish mission. The approach leverages all internal services and encourages Nouns holders to participate in its retail and lifestyle projects, aiming for significant outreach and community engagement.

In the fourth phase, Nouns Cares will present a comprehensive report detailing the mission's progress and achievements to the community and partners. This phase is about reflecting on the journey, showcasing the impact of efforts in expertise, education, and vision, and outlining plans for a subsequent proposal to continue advancing the principles that Nouns represent. The successful completion of this final phase will set the stage for Nouns Cares future growth and continued contribution to the Nouns ecosystem.

Join, Learn and Earn with Nouns Cares: A Call to Action –

Nouns Cares will actively seek and welcome dedicated members from the broader Nouns community to engage in campaigns, props, events, and related projects.

The goal is to integrate talented and motivated community members more deeply into the Nouns Cares ecosystem. By leveraging and nurturing their talents, we aim to foster contribution, collaboration, earning opportunities, and skill diversification through close work with the Nouns Cares team.

Joining Nouns Cares offers a chance to enhance one's knowledge, broaden your network, and make meaningful contributions to our collective growth and success.

Nouns Cares promotes a cooperative yet stimulating environment where contributions drive personal and community advancement.

Budgeting (12 Months) –

We present a detailed budget request for the Nouns Cares initiative in the spirit of transparency and commitment to our goals.

Our financial blueprint is designed to allocate resources effectively, ensuring every dollar contributes to our mission of driving innovation, enhancing visibility, and solidifying Nouns' brand and strategic market presence.

Team + Staff: (Phases 1 - 4)

• Frankie Colamarino
• Will Wheeler
• Problem Media
• Pat Yiu
• Klim - Bigshot + NounWorks
• Azeem Khan
• Ahmad Khan
• The Hundreds

2024 Support Focus – (open): (Phases 1 - 4)

• Nouns
• Prop House
• Nouns Shelter (Already Servicing)
• Nouns DAO Africa (Already Servicing)
• Yellow Collective (Already Servicing)
• Nouns Esports (Already Servicing)
• Quack and Lola (Already Servicing)

Staffing & Project Management: (Phases 1 - 4)

• Team oversight and operational management
• Staffing - Account Management, Project Management, Social, Strategy, Marketing and Research Roles
• Software, Licenses, and Project Tools + Resources

Discovery, Foundations & Planning: (Phases 1 - 4)

• Materials Review
• Stakeholder interviews
• KPI Definitions / Targets
• Competitive Audit
• Capabilities Audit
• Process Planning
• Foundational Documentation

Evolved Guidelines + Brand & Commercial Strategy: (Phases 1-4)

• Creative / Competitive Positioning
• Audience and Market Definitions & Prioritization
• Developing a Comprehensive Brand and Commercial Strategy
• Strategic Integration of Crypto and NFTs
• Establishing Partnerships Ethos and Guidelines
• Industry / Verticals Strategy
• Communications Strategy
• Internal Education and Best Practices

Travel and Event Attendance: (Phases 1-4)

• Travel expenses for team and key stakeholders
• Attendance fees and materials for industry events

Monthly Programs and Workshops: (Phases 1-4)

• Organization and hosting of Twitter spaces & Discord workshops for strategic development
• Execution of monthly community engagement programs

Operational Expenses and Miscellaneous: (Phases 1-4)

• Administrative and operating expenses
• Contingency fund for unforeseen expenses

Phase 1 April – June: $187,000 Phase 2: July – September: $187,000 Phase 3: October – December: $187,000

Total Budget: $561,000

Multisig – We will use members from prop 495 and 486, consisting of Nouners and Nounsfolk. We will also include Azeem from our team, who has extensive experience building and working with large teams.

Frankie Pat Will Supriyo Azeem

This budget is a focused investment in the core activities of the Nouns Cares initiative.

It prioritizes crucial areas, including management, materials, events, research, and regular programs to ensure impactful and measurable outcomes.

Backing this budget means endorsing a streamlined, efficient strategy.

It's an investment in a well-planned and professionally executed project that aims to establish a reputable and innovative brand presence in the industry and other adjacent, relevant communities.

Special thanks to Pat Yiu, Profwerder, Toady Hawk, Supriyo, Sasquatch, Benjamin Latsko, Peter Pandam, BigshotKlim, Goldy (Nounish), Ccarella, Azeem Khan, Ahmad Khan, Xargs, BrettDrawsStuff, Symbiotech, Spencer Perkins, and everyone else who provided critical input and feedback and welcomed us into Nouns with open arms.

Thank you for reading – Frankie, Pat & Will