Tl ; dr

• Atrium is seeking Noun 632 (Quack's inspiration) as retro-reward for the work done on Quack between June 2023 - Dec 2023.
• Scale Quack Ops (Frugally): 36 ETH streamed over 6 months of operations to scale Quack & put fuel to the fire.

How it came to be

We started by looking into what can be universally loved as a character and is relevant to all-age groups. Observing the giants as well as newcomers was pretty critical to this.

After much deliberation, we found a repeatable common denominator that worked over & over.

• Cute
• Playful
• Animalistic feature set >> Inanimate objects (cat ,dog ,frog , ducks ,chicken , pokemon?)
• Groups OR Pair >> Lone-some (Virality factor)

.. and Quack & Lola were born in June 2023.

Quack was created with following ideas in mind

• Build a wide top of funnel for an IP that transcends borders and is based on Nouns character primitive (Noggles).
• Can translate to all types of things for ancilliary markets.
• Can be used in places like Nouns Movie and get plugged into a lot of existing properties we have for cross-over promos.

Quack stats at a glance

• 229K Followers on Instagram and climbing.
• 65% female audience skewing younger (15-34).
• 15.4mil users reached in the last month.

People Love Quack (all over the world)

Including some frens we have in web3 :)

Where are the funds going

• Scale production throughput to guarantee 2x output per week.
• Optimise asset generation.
• Experiment with Quack & Lola's demeanor and personality for more reach.
• Introduce more media formats (Sticker packs, GIFs, AR filters) for more proliferation.

Mint-maxxing

• We want to create Quack mints every time we publish the content. Partner up with Bound.wtf future iterations to have a tighter value flow onchain.
• You can mint some Quack here (Not on bound currently)

Who is working on this

• 3dprintguy - Creative Supervision
• Blizzy - Animation swissknife (one man production army)
• Brianna - Content Ideation