TLDR
•Fund the next four months to create a framework and legal agreement for Nouns and Palace SkateBoards collaboration.
• Lead by two members of the Synthetic team and Palace co-founder Gareth Skewis.
• 4 months of operations
• The collaboration will be built in two phases, legal and concept construction phase, and MFG execution.
• This proposal aims to finance the project/legal that will organize everything for collaboration, as well as the construction of the concept/design/approach of the capsule. There is no physical delivery on this support.
Concept
A defining underground force in menswear in the 2010s, Palace here echoes the new and weirdness of Nouns through a series of pieces that will hybridize their creative universes – inherently Italian, boldly new, translated anew. The initial inspiration will be built on the Palace catalog itself and on the undeniable influence of Nouns on nft culture.
Introduction
Palace Skateboards needs little introduction, but for the uninitiated, the London-based skateboarding and clothing brand has become a mainstay in the streetwear scene for incorporating 1990s and pop culture influences with their VHS-style clothing ads. In other words, it’s kitsch, cool, and everything in between.
Why Palace?
Palace began as a brand for skateboarders. It is now a brand for all. Models turn up for castings in Palace. Working class Glasgow dads sport Palace. Jay-Z wears Palace. So does Rihanna. Teenage girls sleep in Palace, dreaming of the heart-throbs they’ve seen wearing Palace online. 2018’s Wimbledon finalists played on court in Palace. Soundcloud rappers adore Palace. The ICA exhibits Palace. Serious DJs with peerless techno collections adorn their record boxes with Palace stickers. Ravers ingest ecstasy pills produced in the shape of Palace’s Tri-Ferg logo. Socio-political causes, including the plights of both Jeremy Corbyn and the people of Palestine, have been smartly memed in versions of the Palace triangle.
A middle-aged architect can slyly intimate he has better kids than his colleagues by picking something up at Palace, even if it’s just their socks. Virgil Abloh and Marc Jacobs wear Palace. London tube station walls are adorned by carriage-length adverts for Palace. The bigwigs at Ralph Lauren were so taken by the irrepressible rise of Palace that Palace became its first ever collaborator in 50 years of singularly myth-making fashion history.
Fashion’s favourite photographers Alasdair McLellan, Juergen Teller and David Sims shoot for Palace. Silicon Valley is full of people in Palace. Blue-chip stylists buy Palace from their own pocket money to lend their imagery some of the company’s off-rail styles and indigenous London magic. i-D and British Vogue carry Palace ads. Madonna and child (Rocco) have been photographed proudly wearing Palace. All the while, a fat lad on a Midlands housing estate is looking great and feeling even greater in Palace while waiting for his Chinese takeaway and playing Fortnite.
Strength in Numbers
The large take on several already-created collaborations and communication from other brands to the nft audience is an excellent entry point for the brand to reach fans and a new market. Likewise, for the Nouns community; significant increases in brand awareness, favorability for further collaborations, and open public interest in the brand, consequently becomes a win-win. To highlight the ROI of the collaboration, let's look at promoting the Palace brand among your collaborations;
Gucci, Mercedes, New Balance, Adidas, RIMOWA, and many others.
Approach: Use public communication-powered resources to compare social media posts containing mentions of the Palace and Nouns brand, before and after the partnership. "Outcome: Insight into the Marketing ROI of an NFT Dive from Palace" “ Significantly increases the reach of Nouns by talking to two sets of customers instead of one and gives a signal from one brand that the other brand is trusted by the upscale market.”
Phase One and Phase Two.
Detailed legal processes and collaboration building over the next four months; Phase one
• Recitals • Purpose • Confidentiality Clause • Commercial Clause • Investment Clause • Duties and Obligations of Collaborators • Reporting and Project Management • Intellectual Property Rights
• Fashion product mix; • Creation and style; • Prototyping; • Product development; • Marketing and Sales Strategy; • Collection management; • Evaluation of results.
For the scope of this proposal, Synthetic team is acting as the liason on behalf of the Nouns community and will adhere to all non-confidentiality & legal agreements relevant to Palace's collaboration workflow. Synthetic will work closely with the Nouns community to share public work-in-progress updates regularly which do not breach the above said agreements.
Synthetic is a mediator, and nouns have a proactive CC0 license, In short Palace would not need Synthetic for commercial construction, what we are doing is raising ideas and presenting about the Nouns ecosystem: the various subgroups, the vibe, and the importance.
Breakdown of legal conditions
Strategy: Legal terms and already transcribed collaboration construction.
(the terms below will be robustly written to avoid legal inconvenience)
• Recreate the look and feel of the Palace collaborative product; designing new products for that collaboration; concentrated on multiple tacit marketing and management ideas that they share.
• Synthetic and the built committee will be responsible for co-managing the community outreach and communication campaign during construction.
• Creative control, both teams have to work within the decided parameters and cannot go beyond that and after each step, they must report to the other brand.
• Marketing strategies will be created and built exclusively by the Palace team's design and construction team. (This is due to several cordial agreements that the brand already has with the media – Vogue, WWD, Hypebeast and others.)
• Nouns Palace limited edition products will be restricted to online sales.
Palace Nouns: What to expect
The special line is a connection to the “new” and will feature easter eggs throughout to make each piece truly special. The icing on the cake? Palace will launch women's ready-to-wear designs, making this collaboration one for all genders. The build will be designed to be a capsule of 5 distinct items. Because both aesthetics have been merged, expect logos to do the same.
On Palace’s classics – we're talking tracksuits, jeans, football shirts, skate decks – you'll see the Nouns identity scattered throughout. You’ll see this synergy on other more luxurious pieces, like a shearling jacket, as well as other unusual collectibles.
Another surprise for collectors is noggles Palace – a witty homage to the ‘weird’ collection, if you will. The idea came up and its design is about to be created as a double brand, wrapped in the Palace Nouns monogram.
Palace Nouns: What will be delivered with the execution of phases two and one
Entitled “Palace Nouns,” the capsule – comprises statement-making garments designed for the collaboration. Jackets, noogles palace, vests, and skateboard decks are some of the pieces that are designed to be present, all adorning the new graphics, intertwined with the unmistakable details of Palace and Nouns.
Global communication, Palace maintains a standardization of communication between its clients to build and launch a new collaboration; In their coverage, many media outlets go into significant detail about their collaborations and make them public globally.
• Looking ahead: Building a capsule
A capsule collection is essentially a condensed version of a designer's vision/collaboration, often in limited edition, that transcends seasons and trends by being functional. Thus, focusing on building and delivering key looks, without the style and theatricality of a fashion show.
Nouns Palace will be a 5-item capsule.
a % (percentage) of collection sales will be directed to the NounsDAO Treasury.
Building in public
There is no precedent for similar proposals in Nouns, a collaboration like this creates demand for interaction and content that can be used by other builders and future collaborations.
Many of the processes built to reach an agreement with a corporate are extremely tiring and even building their direction and a good presentation, most corporations prioritize closed and legal agreements to add clauses and prioritize their Intellectual Property.
• Create a general structure together with lawyer consulting to detail the collaboration and develop material to serve as a reference for other builders.
• Unfortunately, the fashion collaborations have had terrible results in Nouns. What makes this different?
Yes, we are aware that we have seen several proposals without any results, this creates a history for the community to reject future approaches in the same segment, but the work we are building is extremely detailed to avoid any interruption or lack of communication. Open and detailed communication framework, creation of the capsule aimed at the general public and construction of an official approach.
Building an official approach aims to contain everything that is expected from collaboration and has never been met;
•Campaign •Communication published on the Palace's official social media containing a pre-announcement of the launch date. •Sending email newsletters to existing customers, with previews of collaboration lookbooks. •Mainstream coverage, Palace is known for the buzz it creates when announcing its collaborations, due to the coverage and attention its clients and media outlets create.
Collaboration is the combination of numbers and audience as well as the introduction to a new group of clients. When we mention that there are no precedents built for Nouns, we reaffirm.
Accountability
Form a Steering Committee: composed of DeGenData, Ccarella, Oni-apenoun and 1 other noun who have intimate knowledge of the brands present in the collaboration.
Provide this committee with frequent updates on clauses, legal terms, construction and execution of the collaboration.
Supriyo and Benbodhi also made themselves available to help us by monitoring the execution of the collaboration framework and giving us closer feedback.
What has been done so far?
What has been done so far?
The Synthetic project is somewhat similar to Nouns, they are both test projects, so the constant change is aimed at future research and long-term construction.
Some of our achievements and experiments during this period;
In several of our experiments with DAO we had constructions just for the meme without considering the funding request.
A document is being built on the mirror detailing our experiments and will be available on our Twitter.
FAQ
• Will there be any activation exclusively for noun holders?
Yes, In short - we will be designing the capsule with a variety of nouns specific perks in mind. Details will be defined during the ideation of the capsule.
• Will the capsule be made available globally?
Yes, with the exception of one item that will be available exclusively in certain regions.
• Will sales also be available in physical stores?
Nouns Palace limited edition products will be restricted to online sales.
• Does this proposal cover actually creating the capsule? So the end result is ultimately Palace x Nouns clothes I can buy online?
This proposal covers the consolidation of legal terms, as well as the construction of the idealization/concept for creating the capsule. The construction with already defined direction and execution of the capsule will start in phase two (second support).
Funding Request
Operations & Admin Compensation - €47.000
• Compensation + fees for 4 Months of two full-time synthetic team members. €37.600 (€4700 per member/month)
• Legal expenses - €15400 Lawyer consulting on clauses clauses established by Palace
Total = €62400
Conclusion
• A collaboration is being established between Palace and Nouns.
• The request for this support covers compensation for the next four months of the team and legal processes and the construction of the ideation and detailing of the designer's capsule/collection.
• There is no physical delivery of this support.
• Marketing strategies will be created and built exclusively by the Palace project team.
• The importance of this collaboration for Nouns is absolute, where you have a conversation between two audiences, one of which is global.
• The specific amount of mass production of capsule items is still under study and will be detailed in the second support raised for the second phase.
Team:
Synthetic: project dedicated to the creation and transmission connections. Through this model, Synthetic has already contributed to five projects for the Nouns.
Considering the inopportune timing and where much of the attention is being directed towards the fork. This proposal has been restudied and rewritten a few times in the last week with feedback from the community and the committee itself considering the current market.
Questions or comments? Feel free to join on the Discord or DM us!
