TL;DR

• Spend $16K
• Get ~2 hours of video displayed on the biggest billboards at Times Square during NFT NYC week.
• The video displayed will be new content based on materials from the collection's shoot day and including animated Nouns & beautiful transitions.
• Nouns.wtf will be displayed on these ads.
• High quality videos & stills captured during the air time will be shared on socials.
• Why it's good for Nouns: furthers credibility for Nouns & for the collection, maximizes the collection's impact, and can lead to further collabs.

Thank you everyone who voted on my proposal to bring the Nouns 3D-printed collection to NFT.NYC!

As mentioned in the last proposal, I am proposing to feature a video of the collection that I'm creating in partnership with an incredible studio on Times Square Billboards during NFT NYC week.

There's a 50% discount from NFT.NYC to display the video in Times Square, reducing the cost from $30,000 to $15,000.

The video will be played 560 times during the week resulting in 2 hours of airtime.

The captured photos and videos of the moment will serve as powerful marketing assets for Nouns & to promote the collection further.

In summary, the expenses are as follows:

• NFT NYC Billboard Package: $15,000 (after 50% discount)
• Videographer & Photographer to Create Media From the Event: $600
• Video Editing for Various Formats: $400
• Total Costs: $16,000

The billboard package comprises three prominent Times Square locations:

• One Times Square
• NASDAQ
• MIFI (Midtown Financial)

Here are the details of what we will receive with the NFT NYC billboard package:

1-Hour Kickoff Roadblock:

• Scheduled for April 11th from 8:30 pm to 9:30 pm
• Each 15-second clip will be displayed a total of 25 times across the three billboard screens
• On average, each clip will be showcased six times per billboard screen, amounting to 6 minutes and 15 seconds of airtime

Week Rotation:

• Scheduled for April 9th to April 16th
• Each 15-second clip will be presented approximately 560 times in total across the three billboard screens over eight days (resulting in over 2 hours of airtime)

Expected Outcomes:

• Captured photos and videos will serve as powerful marketing assets for Nouns & to promote the collection further
• The collection's uniqueness will distinguish it from other crypto projects airing at the same time, and represents the Nouns brand well

Times Square Exposure:

• In the past week, 277,669 pedestrian visitors
• Times Square holds the #1 spot for global check-ins on Instagram
• Visitors spend an average of 8 minutes looking at the billboards

Updates on the Collection's Impact

I am continuing to actively promote the collection on my socials and am getting a lot of inbound requests to present and talk about the collection and Nouns DAO.

In the past month, after the collection's debut in Paris:

• This week the collection participated in the 2023 Metaverse Fashion Week (MVFW)
• I gave a talk to influential art collectors at SoHo House in Tel Aviv

Thank you for your consideration <3

Danit ⌐◨-◨