Preface

I'm sponsoring this prop because I believe in the initiative, but have no involvement beyond sponsorship. Please direct any questions and conversation to the builders proposing - Brian and Bloomz.

TLDR

We're requesting 10 ETH to make Nouns DAO a Title Partner of W3BSTOCK NYC, a global live entertainment consortium that empowers artists and revolutionizes the music industry using blockchain technology. By partnering with W3BSTOCK, Nouns DAO will gain significant exposure and align itself with the top-tier global web3 music and arts ecosystem, which is growing rapidly in New York City. The partnership will involve Noun-focused activations, merchandise, and branding throughout the event, targeting a diverse audience of over 1,500 attendees, and providing long-term value to the Nouns community.

Intro

NOUN YORK CITY 2023!!!

GM Fellow Nouners!

At W3BSTOCK, our core mission is to proliferate live music and beautiful art into a wider consciousness while providing creators with the tools to pave a more equitable music industry. By leveraging cutting-edge technologies like blockchain, we are spreading education around these tools and showing creators how to drive new forms of revenue, fan engagement, and artistic expression. We believe that by empowering artists, we empower the world, disrupting the outdated music industry and creating a more vibrant and equitable future for all involved. We would LOVE for the Nouns DAO to join us on this exciting journey to revolutionize the world of music and art.

We are a NYC-based, global live entertainment consortium powering the decentralized music industry, with a core team from diverse live entertainment production entities like Brooklyn Bowl, Relix Magazine, The Capitol Theatre, Lockn' Music Festival, Central Park Summerstage and Universal Music and from artistic and musical members of bluechip NFT communities like the Bored Ape Yacht Club, Crypto Punks (Spottie Wifi is in the DAO), Gutter Cat Gang, Nouns, Lil Nouns, The Visitors, The Alien Boy, and many more. Our organization integrates best-in-class web3 tools and communities to produce concerts, music festivals and other meaningful, memorable experiences in real life, all doubled in the metaverse, all framed around a global mission to fix the live music industry through blockchain to create a better future for creators, venues, event organizers and fans.

Following the successful Nouns activations at W3BSTOCK Miami on December 1st, 2022 and the W3BSTOCK x Lil Nouns Denver party on March 4th, 2023. We now have the opportunity for Nouns to make a lasting impression within the W3BSTOCK live music and arts ecosystem, which will reverberate across the thriving New York City web3 community in the artistic and musical epicenter of NFT.NYC and beyond.

Event

W3BSTOCK will kick off NFT.NYC this year on the eve of the conference, Tuesday, April 11th with a massive event bringing together over 40 leading music acts from the web3 music ecosystem like Dyl, Rae Isla, Domino, Violetta Zironi, Nifty Sax, The CART3L, Fifi Rong, Jadyn Violet, and Taylor Alexander, and over 30 high profile NFT tastemakers like Dave Krugman / ALLSHIPS, KYD Labs, Aptos, Metasill, Tokenprooof, and many more - This is the biggest lineup of web3 artists playing a single stage in history and we have the opportunity to get the Nouns DAO front and center of not only the NYC event, but the big picture mission at the core of W3BSTOCK: To proliferate live music and beautiful art into a wider consciousness.

W3BSTOCK was hands down the most popular music and art event the day before NFT NYC last year and I expect this year will be no different. With an expected attendance of over 30,000 attendees at NFT.NYC this year, W3BSTOCK realistically projects an attendance of over 1,500 educated, diverse attendees for their event, including in-person attendees and metaverse attendees with organic social media impressions exceeding 20,000.

Note: the vast majority of the NYC web3 music community are NOT widely aware of the Nouns DAO and what we are doing - hence the opportunity.

This is an unprecedented opportunity to align the Nouns community with the top tier global web3 music and arts ecosystem that is emerging from New York and rapidly spreading around the world. We will onboard new community members from the W3BSTOCK music and art community into the Nouns DAO, and we will ensure that the Nouns are tethered inextricably to the paradigm shift that is just beginning for artists and creators.

This is a different type of NFT event. It is solely focused on live music, beautiful performances, and interactive art activations, rather than a dry panel of speakers or a bunch of speculative crypto bros.

W3BSTOCK has already proliferated incredible web3-enabled music and arts programming in New York, Las Vegas, Miami and London, with forthcoming parties coming up at Bitcoin 2022 in May and at W3BSTOCK Sydney in August. For this reason, I would like Nouns to have a leading presence at this event, so that the Nouns will continue to be a leading cultural tastemaker in this good-to-grey web3 music ecosystem over the long term.

Description

We are requesting 10 ETH for Nouns to become a Title Partner of W3BSTOCK NYC with a complete Nounish takeover of the entire event, including a fully Nounish Photo Booth with a direct social media integration. We will also get Noggles on leading web3 music influencers like Dyl, Violetta Zironi, Rae Isla, and more, on the eve of the conference so they can rock them for the remainder of NFT week and aid in the cultural Nouns proliferation. This will make a large splash and kick off a week of Nounish proliferation at NFT NYC and will also generate loads of awareness for Nouns DAO and their mission.

The funding breakdown will be as follows:

10 ETH For Title Partnership that will get us:

• Premiere, exclusive sponsorship of the event which would make it the official Nouns NFT NYC kickoff event

• 20’x20’ Official Tastemaker IRL Vendor Booth, placed prominently at the main entrance to the event with 2 dedicated 33” Metasill screen and projector to display Nouns NFTs at the front and center of the event

• Allow Nouns to curate parts of the event designing high end fabricated scenes for the photo booth and other pop up activations at areas all across the event venue

• A Nounish photo booth with direct social media integration and a pre-made tweet / IG template that has Nouns tagged. We will offer a free NFT claim to anyone who posts a Nounish photo and tags the Nouns to incentivize an online network effect, and we will offer future utility to these holders at future events within the music and arts web3 ecosystem

• 100 comps for Nouns holders - which grants access to the immersive VIP Groove Room, open bar, and on site swag and other giveaways

• Nouns featured with top, premiere placement on invite and promo materials

• Nouns featured prominently in signage at the event

• Nouns inspired specialty cocktail on bar menu

• Branding and link to Nouns.wtf in the Metaverse livestream component of the event

• Branding across social assets

• Branding on emails linked to the event

• 50 custom Nouns x W3BSTOCK t-shirts to be given away to holders (first come, first served)

• 8’ x 8’ Nouns @ W3BSTOCK Step-and-Repeat

• 47” x 81” Nouns Retractable Banner (which we will carry around and display at multiple events throughout NFT NYC)

• Noggles for swag bag and for handing out across NFT NYC

• W3BSTOCK-included VIP table for Nouns community at Nolcha Shows x Crypto Punks event with 3,000 attendees on Weds, April 12th

• A guaranteed Nounish activation at the W3BSTOCK x Nolcha Shows party at the SLS South Beach during Bitcoin 2023 on May 25

ROI To The DAO:

I will show the DAO several returns on investment from this activation from financial, to brand awareness, to growth marketing. I will be collecting data via POAP mints, distributed merch to holders, and social media impressions. We will keep a thorough list of tags on every social platform, Nouns.wtf and nouns.wft link visits during the week, and will provide a full write-up on all of the nounish interactions with artists and creators and the W3BSTOCK event and across NFT NYC.

I will provide a total of 3 reports to the DAO. The reports will provide follow up analytics after 7 days, 30 days and 90 days. The stats I will be tracking are:

•Branding and proliferation of Noggles all across NFT.NYC with an estimated 20,000 organic social impressions • Hundreds of photos of W3BSTOCK and Nouns and other nounish people at the step-and-repeat including leading web3 music and cultural influencers • Website Traffic to Nouns.wtf • Purchases - We will have a number of POAP kiosks throughout the event where attendees will mint our Nouns @ W3BSTOCK NFT NYC POAP. Through this, we will have a list of wallet addresses that I will then check those addresses at the 7 day, 30 day and 90 day checkpoints to see if any of those wallet addresses now own a Noun (purchased after the event date) • Photos either tagging Lil Nouns or Nouns and/or containing Noggles, pulled from every social media platform at 30, 90 and 180s out from the event. • Aggregated brand impressions from all social media, web visits and NFT purchases post event at each checkpoint

By proliferating Nouns and Lil Nouns at W3BSTOCK Miami and also our collab Denver event, and also knowing all about W3BSTOCK last NYC event at the same venue, I have been able to see first hand how to best proliferate the nounish brands among the W3BSTOCK arts and music ecosystem. The biggest impacts include:

• Interactive art, screens and live minting POAP experiences, and step-and-repeat activations • A strong presence at the event with a premium booth & Noun maxis to chat with & answer questions • Live music - This has been oft overlooked in building the Nouns communities and I believe we have massively untapped awareness within the thriving web3 NYC music and arts web3 scene - This proposal will instantly fix that • Branded tote gift bags handed out to holders • Stickers - people love collecting stickers and we saw tons of them up around various places in Miami and Denver • T-shirts - Branded W3BSTOCK x Nouns t-shirts turn attendees into marketing evangelists, and people who come to events and have a great time (like, all of them) are happy to wear merch around to other events at conferences and also post on social media 


If this proposal is funded we will officially be partnering with the first-to-market and leading web3 music and arts ecosystem which is thriving in New York City. This will allow allow for nounish proliferation over an entire week, not only in W3BSTOCK’s live music and arts ecosystem, but in and around the largest NFT conference in the entire world, in the greatest city in the world, NOUN YORK CITY!!!!

Conclusion

The music industry has long been plagued by problems that hurt artists and fans, and this is the most ripe space for blockchain disruption, and this particular use case and demographic has been largely overlooked by the Nouns DAO .... until now.

We believe that blockchain technology is poised to create a more equitable future for artists, fans, and industry professionals alike. By leveraging the power of blockchain, we're able to provide a platform that enables direct artist-to-fan engagement and fair revenue distribution, cutting out middlemen and gatekeepers who have historically taken a large chunk of the profits. Our organization also provides creators with new ways to monetize their work, such as through NFTs and fan token offerings, creating new forms of revenue streams that were previously unavailable.

Like the Nouns, at W3BSTOCK, we're not just speculating about the possibilities of blockchain technology - we're making it a reality. This is why we believe that a partnership like this would represent such a mutual value and bear very long term fruit for the Nouns and independent creators across the globe.

I believe that one of the core focuses in our shared goal of proliferation the Nouns DAO should be empowering creators, and what better way than to proliferate Nouns to artists and musicians? These are the truest arbiters of culture. Musicians and artists say what is cool, they define culture. We get leading web3 artists and musicians rocking the Nouns brand ... and the world will follow.

By getting involved with W3BSTOCK, we'll be at the forefront of a music, art, and creator revolution, disrupting the outmoded music industry and creating a more equitable future for all involved.

Thank you for considering this proposal, and here's to a brighter future for music, art and the world!

Team

• Brian Stollery - Hi! I'm Brian, the Founder and CEO of W3BSTOCK, and a 15+ year veteran of the live music, entertainment and nightlife business in New York City and a proud Lil Nouns holder. Past organizations that I've done high end production and programming work for include Brooklyn Bowl, Capitol Theatre, DKNY, Jack Daniel's, Central Park SummerStage, Sony Music, W3BX Investor Summit, Elements Music and Arts Festival and many more! It would be my honor for W3BSTOCK to prove ourselves as the #1 go-to, live music and entertainment production partner for the Nouns DAO, and we'd love for the Nouns to help us in our mission to decentralize the live music industry and create a better chain of value for dreams and doers across the globe and to foster new forms of celebration and self-expression through the blockchain. You can learn more about me here: https://www.linkedin.com/in/briancity/ and/or https://open.spotify.com/episode/353aJPDVB400zyVRYOebCn?si=d22c19595f594fa8

• Bloomz - My name is Bloomz and I am a nounish builder and Artist. I love everything to do with Events, Art Installations, and generally IRL all around! This includes everything from throwing fun events, doing huge projection mapping installations, to creating different types of nounish products including plushies, toys, merch, etc! I would love to broaden the reach of Nouns and other partner companies through aligned sponsorships and event. I even host a weekly podcast!

Previous/Current Nounish activity:

• Nouncillor
• NounsDAO Prop 166 : NounsOTG x Stoopid Buddy x Rose Parade
• Funded in Nouns Prop House – 7th place – round 6, prop #701 Shining Nouns 🎥 – Projection Mapping
• Funded in Nouns Prop House – 5th place – round 6, prop #683 NOUNS PLUSHIES!
• Funded in Lil Nouns Prop House - 6th place - round 8, prop #1458 📽️ Shining Lil Nouns! 📽️ Retrofunding for past expos & Denver City Activations
• Funded in Lil Nouns from Lil Funding - Shining LilNouns Projection mapping - Art Basel Dec 22
• Host of TNS Soapbox X FoodNounoclock Tuesday show – Bloomz in season
• Nominated for Lil Nouncil