tl;dr: Showcase and introduce Nouns to mandarin speaking communities by nounifying China with an array of nounish activations; tapping into the network of connection leveraging on content created to grab attention from audience pool who have ability to become potential new DAO member within the mandarin speaking communities.
Description: NounsDAO is highly diversified with the power to break out from the cultural center of NYC, BUT there are still gaps & barriers to penetrate especially into the mandarin speaking/Asian communities.
Despite the many international builders, awareness and presence of Nouns in chinese communities where Mandarin is the native language, our world’s 2nd most spoken language is tremendously low.
This prop seeks to introduce and bring Nouns presence into chinese communities with Shanghai, China as the starting point; the world’s leading populated cities where blockchain/web3.0 technology are growing rapidly. To further expand Nouns global reach, to proliferate nounish culture by creating a lasting nounish impression with an array of activations over a span of 6 months:
- Nouns Haus, a fun one stop shop to proliferate and educate Nouns across 5 NFT/Crypto centric events
- Nouns Shanghai Carnival, a OTG activation to solidify proliferation of Nouns & create authentic/memorable connection with general public
- Nounish Digital Collectibles launched on China's largest social media platform Sina Weibo.
- NounsCN Grant to expose local creator to Nouns funding system.
- Nouns Go Viral on Douyin a.k.a Chinese version of TikTok.
- Nouns Chair, a public structure at Shanghai Himalayas Museum
- Nounish PR Campaign with both blockchain media (Foresight、PANews、Odaily) and traditional media (Shanghai daily) for the leadup and duration of all Nounish events in China
Why China?: NFT picked up its popularity in 2021 and this phenomenon continues into 2022; entering mainstream consciousness and China has not been left out. In China, NFT are referred to as "digital collectibles" rather than "token" and its digital collectibles market has been growing rapidly as chinese young consumers are increasingly embracing digitization.
According to TechInSight NFT survey, China digital collectibles spend value will increase from $4.8 billion in 2022 to reach $48.3 billion by 2028. Searches for post related to digital collectibles increased by 1,228% y-o-y, while the number of post related to keyword "NFT" rose by 159-fold.
Tech giants like Ant Group and Tencent have also ventured into this space and we will be seeing many more Chinese companies/investors jumping onto this bandwagon and they could all be potential DAO members contributing to the DAO, opening untapped channels and ways to proliferate Nouns branding and the meme to a wider/larger market & audiences.
How will this be done?: We will establish Nouns presence and build its brand/meme awareness in China through activations in multiple domains both online and offline:
1. Nouns Haus:
A fun one stop shop focusing on educating and explaining NounsDAO and what it means to be nounish while showcasing what the DAO have achieved till date to event goers; a proliferation engine that will be on-going throughout 5 of China’s major NFT/Crypto centric events like: CryptoArt Shanghai, CryptoArt ShenZhen, Beijing Creator DAO Exhibition, 8BTC Digital Art Summit, WanXiang Blockchain Summit and so forth over the course of 2023.
Event like CryptoArt Shanghai draws in huge pool of participants/audiences yearly, these are people who have interest, understand and looking to contribute to the space thus, Nouns Haus aim is to:
- Educate and grab attention from this pool of audience(s), onboarding them as potential DAO contributors
- Allow this pool of audience(s) to have the chance to understand Nouns
- Put Nouns in the eyes of thousands of Collectors / Investors / Builders (Devs)
Nouns Haus will also be packed with nounish activation(s) like:
- Nouns-branded photo station, where everyone is able to have photo taking opportunities helping us proliferate the meme to the millions across Weibo and Wechat, China’s main social platform (equivalent to Twitter/Facebook/Instagram). Content over those platforms will be captured by team and shared among the nouniverse.
- Display of Nounish creative tools like Noundry Studio, where participants are able to have hands-on experience, all while learning about Nouns and the tools the DAO funded/created.
- Nounish graffiti wall for participants to leave their mark in Nouns Haus.
- Nounish wheel of knowledge, a Learn & Earn activation where participants are able to win nounish swag by answering random questions about NounsDAO (wheel of fortune style) correctly using the information they obtain by interacting in Nouns Haus.
2. Nouns Shanghai Carnival: This will be a curated IRL nounish experience aimed to proliferate Nouns branding to mass public in China, to help increase awareness of Nouns and put noggles ⌐◨-◨ in the eyes of hundreds.
We believe that Nouns IRL presence should not only be restricted to Web3.0/NFT events; localized nounish IRL events that break off from the usual Web3.0/NFT audience are equally important.
Nouns Shanghai Carnival will be a localized nounish experience held at Shanghai 1933, a historical building that has transformed itself into a cultural epicenter and a national tourism demonstration site. It is ideally located close to 2 rail transit lines, connecting the city’s main roads and is only 1km from the Shanghai luxury cruise terminal and the Hyatt on the Bund.
What will be installed (not limited to):
- Nouns photo station
- Game stations
- Food stations
- Nouns Gallery
- Nounish swag
- Nounish lounge area
- Accessibility to various Nouns platform (nouns.wtf, prop house, nouns center etc)
A QR code will also be distributed during the event for participants to join our community, where they will be given priority in claiming the Nounish digital collectibles. Number of digital collectibles claim through this group would give us a insight on the effect of such IRL events.
3. Nounish Digital Collectibles As the digital collectibles market in China continue to grow rapidly, we aim to work with China's largest social media platform Sina Weibo which is a Chinese microblogging website, with over 582 million monthly active users to launch a Nounish collection of digital collectibles on their marketplace.
This Nounish collection of digital collectibles will be something native and it will facilitate the education of this native community about Nouns & enable the community to discover what it meant to be nounish organically; it is also an on-going exploration of the iconic noggle and its meme value by expanding it into a different domain.
To unveil and amplify the launch of these nounish collectibles, Sina Weibo will mobilize its media resources to proliferate the collection on top of facilitating the distribution of this collection to its users. This nounish digital collectibles will be free to collect (FCFS), in addition, a meme contest will also be held in parallel with the launch to seed and boost the meme value of noggle/nouns within Chinese digital collectibles communities.
4. NounsCN Grant
NounsCN Grant will be a pilot/experimental pool of small capital that serves the DAO’s interest similar to NSFW and DCS pod, it will be stewarded on a completely discretionary basis.
Current funding system like prop house, NSFW & DCS pod are not readily available to the chinese community in China due to their internet censorship, hence NounsCN Grant aim is to serve this gap by taking on the stewardship of distributing grants, to introduce Nouns funding system (small grants, retro funding, trail/pilot) to local creatives/creator by having it on native channel(s) that are readily available to the chinese community.
The group will conduct its daily operations on Sina Weibo Nouns Chinese community page, 1) it is a platform where proposer could put up their proposal and have it discussed openly, 2) resonate & attract builder within the digital collectible community
5. Nouns Go Viral In this current era the quickest and most effective way to bring millions of new people's attention onto Nouns is none other than creating viral content that helps spread the Nouns meme/brand across the internet.
Douyin, the Chinese version of TikTok, a native social media platform in China has over 700 million daily active users and is one of the most popular app in the country; thus by working with Douyin sensation for example like street basketballer “小酷翔”, we aim to generate a series of curated content for at least 2 months where we not only showcase the iconic noggle but also foster interest towards the brand by launching periodic Nounish swag giveaway through various activation/engagement over Douyin and WeChat.
p.s 万 = 10,000 p.p.s From just 6 clips, there’s a total of 143.4万 (1.43 millions) views
p.s 万 = 10,000 p.p.s From just 6 clips, there's a total of 143.4万 (1.43 millions) views
6. Nouns Chair: A huge part of being nounish is to be able to spread the culture and meme through public goods and to do fun & creative stuff; thus, in the spirit of public good we aim to put up a nounish structure in Shanghai by fabricating a Nounish furniture - “Nouns Chair”
“Nouns Chair” design will be heavily influenced by the iconic noggle and 3 of such “Nouns Chair” will be place at Shanghai Himalayas Museum, a non-profit art institution focusing on art exhibition, education, collection and academic exchange with a average of 4,000 monthly visitors.
Why “Nouns Chair”? As an IRL object of the world, an artistic memeish take on noggle, “Nouns Chair” at the same time is also an instrument proliferating the Nouns branding; it invites museum visitors to sit down, to begin a conversation, provoke them to wonder how this design came about and that itself is fun/nounish.
2 draft design
7. Nounish PR Campaign Have developed a deep network of media partners over the years, leading up to execution of all Nounish activations; we will seed the content and details about Nouns to our media partners (web3 outlets & traditional media outlets). Positive publication coverage would help boost interest and engagement revolving Nouns.
The Team
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Noun 74 - Founder of Chinese Cryptopunks Community (CCC), a community with more than 200 members each of which are verified punk holders. CCC as one of the leading NFT community in China has the highest concentration of web3 thought-leaders, including directors from Christie's and Sotheby's, founders of notable crypto exchanges as well as directors of notable crypto media.
Noun 74 also spearheaded multiple Web3.0 activations within China; co-hosted events like Cryptoart Shanghai that was featured on China national news as well as multiple media platforms. Recently organized a joint exhibition that is currently on-going till 25th Feb 2023 at Shenzhen China, where Nouns are being exhibited alongside other renowned NFT project like Cryptopunks, BAYC etc.
Noun 74 also tend to received multiple opportunities where he gets invited to major Web3.0/Crypto events as speaker or host; for example in recent month he was invited to host a roundtable at Web3 Innovation Summit in HK, a event huge enough to have HK financial secretary Paul Chan as their special guest. As a contributor, these are opportunities apart from this prop that we can leverage on to further proliferate Nouns.
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Karl - Spearheaded @Nounsinsg a proliferation pod focused on bring Nouns Presence into Singapore.
Past Nounish contribution include:
Karl has also successfully displayed proliferation to acquisition, through his sharing as a guest speaker on 6000U Club twitter space, as a catalyst onboarded new member who is the current holder of Noun #557.
Team have also organized a 1) bilingual twitter space with The Noun Square which was aired in parallel in BNB chain, summary of the space was also reported/shared across China's top 6 blockchain media platform even made it to front page on Defi DAO news generating over >138K read upon publication.
Furthermore, with the dissolution of official NounsDAO discord on-top of China’s Internet censorship - Team have also started to build a growing 2) Nouns Chinese community on China’s native media platform WeChat prior to putting up this on-chain prop. A Nouns Chinese community page will also be launch on Shina Weibo to serve as a landing page to provide Nounish information in mandarin; as well as tracking the growth of chinese community. (Target members by end of 6 mths = 3000 - 4000)
We strongly believe the potential in this untapped/new market within the Chinese community, and we are confident that with these arrays of activations we are able to grow the presence of Nouns in Chinese community + 3) leverage on the content created, tapping into our network of connection, a audience pool that have the ability to enter the ecosystem, to educate them on all thing Nounish & onboarding them as potential new DAO members. (Onboarding Target = 2-3 new DAO members)
With this on-chain prop, we would like to onboard the DAO to explore this new domain & market together. As a DAO member and Nounish builder we are ready to execute/delivery & look forward to contribute to the DAO.
The Ask / Funds breakdown
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5x Nouns Haus - Total: $64,900
- Venue Set up - 《$32,900》
- 3D Nouns Print up - $12,500
- Graffiti wall - $2,700
- Photo wall - $2,700
- Screens - $3,000
- Equipment Rental - $12,000
- Nounish Swag - 《$21,500》
- T-shirt - $6,000
- Noggle pins - $5,000
- Stickers pack - $3,000
- Print Out Noggle - $7,500
- Logistic - 《$10,500》
- Transport - $2,000
- Shipping - $1,000
- Installation/Tear Down - $7,500
- Venue Set up - 《$32,900》
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Nouns Shanghai Carnival - Total: $22,000
- Event Planner - $3,000
- Permit - $300
- Event budget (Planner to work with) - $18,700
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Nounish Digital Collectibles - Total: $26,400
- Sina Weibo Partnership - $24,000
- Meme Contest - $2,400
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Nouns Go Viral - Total: $19,880
- Influencer Partnership - 《$17,500》
- Dribble Camp post - $3,500
- Weekly post (Total 16 post) - $14,000
- Nounish Merch - 《$2,380》
- Nouns Jersey - $1,350
- Nouns Arm Sleeves - $1,030
- Influencer Partnership - 《$17,500》
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NounsCN Grant - Total: $5,500
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3x Nouns Chair - Total: $23,100
- Design Conceptualization - $3,000
- Fabrication - $13,500
- Transport/Shipping - $4,500
- Installation - $2,100
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Content & Media Production - Total: $12,100
- PR Content - $5,500
- Unveiling film/photographs - $6,600
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Team Remuneration (6mths) - Total: $46,200
- Core team - $36,300
- Noun 74 - $18,150
- Karl - $18,150
- Labor - $9,900
- Core team - $36,300
Total Ask = $220,080 USDC (163 ETH) 1 ETH = $1,350 USDC