tl;dr
- Mucho Love is a nounish social impact platform that follows a “see good, do good” format that began operating 6 months ago.
- Nouns Love aims to be a platform that uses content from social impact, public goods, and charitable efforts to expand Nouns through social media content creation and storytelling.
- The platform will increase brand equity by building a positive association of the ⌐◧-◧ in a widespread audience.
- Nouns Love will have international communities in Uganda, Mexico, Germany, and Spain test the framework’s adaptability.
- Some of the planned activations in the Dominican Republic include cooking 100 children’s dream meals, giving free haircuts and essentials to an entire community, and building a house that got destroyed by Hurricane Fiona.
- Development of a Nouns Love toolkit, creating a framework that can be used by other communities for smoother activations.
- The proposal requests funding for a 4-month extension to establish Nouns Love as a fully functional platform and keep growing Mucho Love in the DR for further experimentation.
What is Mucho Love?
Mucho Love is a social impact platform that follows a “see good, do good” format.
ML uses social impact activations and content creation/distribution to proliferate ⌐◧-◧ .
It began in Lil Nouns on prop.house (https://prop.house/lil-nouns/round-3/655) and then went on-chain. (https://nouns.wtf/vote/137).
In the past 6 months, we have:
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Problem Statement
Charitable efforts, social impact, and public goods are cornerstone activities within the Nouns ecosystem.
NounsDAO has funded a total of 1468 ETH for 19 proposals related to charitable efforts/social impact through on-chain, NSFW, and prop.house. *Data from proposal.wtf
Public goods are an essential part of what Nouns is, not only helping society but making the community feel even more connected with each other. The desire to help others and make a positive impact on the world, for many people, is a way to connect with others and create a sense of community and shared purpose.
What are the main problems?
- Nouns has yet to have a platform that leverages all of these impacts done by the community, content creation opportunities are not seized.
- As Nouns keeps growing and more public goods are activated, the need for a flexible framework that produces raw content of charitable efforts, public goods, and donations is a must within the ecosystem.
- There should be a platform that gathers community members interested in social impact and public goods.
Social Impact is one of the best ways to show any human what Nouns can do. The power that see good, do good content has is too big to let it go to waste. So far, Nouns has been one of the most successful projects at integrating IRL to web3 impact.
Showing everyone how a community can come together to help others and cooperate with each other, a community connected by ⌐◨-◨, is an excellent way to noun-pill newcomers.
This is where Nouns Love comes in.
What is Nouns Love?
Nouns Love is born from the interest of the Mucho Love’s team to develop a global platform that uses content from social impact, public goods, charitable efforts to leverage the expansion of Nouns through social media content creation and storytelling. Nouns Love will focus on in-real-life impact activations and public goods generated by the Nounish community.
The power that see good, do good content has is too big to let it go to waste. So far, Nouns has been one of the most successful projects at integrating IRL to web3 impact.
Nouns Love will increase brand equity by building a positive association with the brand in a widespread audience.
Transitioning to Nouns Love
We will start transitioning from Mucho Love to Nouns Love. Mucho Love will stay as a branch of Nouns Love for further social impact experimentation, public interaction, and testing ground of new ideas in the DR.
Nouns Love aims to become a branch of Nouns that focuses on using storytelling, different narratives, and high-quality IRL content creation, which with the see good, do good content format will expand Nouns to a global audience.
By the end of the 4-month extension Nouns Love aims to be established as a fully functional platform.
Mucho Love and international communities
International communities will be using the model created by Mucho Love for its activations to test its adaptability. This will allow to take into account the inherent differences between countries, cultures, societal structures that exist throughout the world.
The communities that will test the model:
◨ Uganda - led by Davin (https://twitter.com/davinoyesigye)
◨ Mexico - led by Mono & Ale (https://twitter.com/NounsDAOAmigos)
◨ Germany - led by bk (https://twitter.com/0xbk_)
◨ Spain - led by BlakeNeit (https://twitter.com/blakeneit)
DR activations:
- Knife RD x Mucho Love - “We cooked 100 children’s dream meals” (https://www.instagram.com/kniferd/)
- Giving an entire community free hair cuts and essentials
- @sunsetco.rd x Mucho Love - “We took 10 families to see the beach for the first time” (https://www.instagram.com/sunsetco.rd/)
- Techo RD x Mucho Love - https://rd.techo.org/ - Building a house for a family that lost it all to Hurricane Fiona
- Hugo Mendoza Children’s Hospital x Mucho Love (https://hospitalhugomendoza.gob.do/)
International activations:
- A refugee dedicated to preserving the endangered Mexican donkey
- A volunteering event that will hand out food to homeless people around the city.
- A child care center for orphans and abandoned children to donate clothes, nounish educational materials such as books and pencils, toys, and dry stock food hampers.
- A city clean-up activation volunteering event.
Content creation and distribution
Every public good, social impact, and charitable effort has a unique narrative. Through storytelling, all of these narrative can portray what it means to be nounish. Nouns Love will have its own in-house marketing team to develop unique narratives through captivating, “see good, do good” style videos.
The amount of raw content that can be produced from public goods, charitable efforts, social impact is immense. The marketing team will receive raw content to produce high-quality content for social media distribution. The team will have constant brainstorming sessions with international community leads to deeply understand the particular narratives of every activation done.
Content creation was one of the biggest challenges that Mucho Love faced, not having our own team that could develop our ideas, concepts, and styles was a huge limiting factor on our social media content capacity. NL’s in-house team will allow us to 5x our content creation capabilities.
Development of a flexible framework
During the past 6 months of activations, Mucho Love has made mistakes, created solutions, and changed formats. The amount of time lost by Mucho Love’s starting inefficiencies is very significant. Time-efficiency is the reason why we decided to develop a flexible framework for public goods, charitable efforts, and social impact.
A flexible framework that allows for better, smoother activations, therefore saving time. The framework will take into account many minor details that may be overlooked which can lead to a poor activation and overall experience.
This framework will be tested by our international communities that will be performing social impact activations during the following 4 months.
Global synchronous activations
A global synchronous activation is an activity performed by many different communities that form the Nounish ecosystem in a certain time period. These activations will target the same issue/activity and produce raw content for content creation.
By providing a platform for people to connect and interact in real time, global synchronous activities can help to build relationships and foster a sense of belonging among members of a community.
Nouns Love aims to portray the amazing work being done by nounish communities all around the world. With storytelling, content creation, narratives, and marketing allowing Nouns to reach a wide audience.
By removing all barriers of crypto, web3, creating a wallet, discord, different websites, twitter, see good, do good content will be able to transcend as far as many hearts it touches in its path. Additionally, global synchronous activities will help build momentum and enthusiasm for a particular cause or issue, driving up engagement and participation within the community.
Social media & content distribution
We aim to expand Nouns Love to:
◨ Youtube: Mid-length video format striving to combine storytelling with good animations, edits, and clips that will lead to the production of family-friendly, shareable, “see good, do good.” content.
◨ Tiktok: Short video formats with catchy hooks with the main point of spreading the ⌐◧-◧s through the platform. Making it easier for people who find the ⌐◧-◧s interesting to click the profile and access other social media where more information will be more easily found (Instagram, Youtube).
◨ Instagram: So far, Instagram has worked for us pretty well. A few flops and one fantastic post (a post with 67,000 likes), but it’s been great in general. Instagram will be the “face” of what NL stands for, does, and activates. We’ll also be using challenge formats to engage more people.
◨ Twitter: We’ll be using Twitter to make updates like “Today, Nouns Love donated 100 football kits powered by ⌐◧-◧”.
Combining youtube’s storytelling capabilities through mid-length content that engages viewers, TikTok’s short-form video with hooks that captivate the attention to the noggles, and Instagram as the face of NL, we believe that it’ll be only a matter of time & effort for us to reach substantially good levels in all these platforms.
Budget Breakdown
Social Impact Fund 84 ETH
- 5 activations in the Dominican Republic (Mucho Love) (46.5 ETH)
- Transportation, uniforms, volunteers activity, and third parties (6.5 ETH)
- 4 pilot activations by international communities (16 ETH)
- 1 synchronous international activation in all 5 countries (15 ETH)
Marketing & Content Creation Team 39 ETH
- Video Editor
- Social Media Manager
- Animator/Illustrator
- Photographer/Videographer
16 ETH
- Retro-funding compensation for 4 core team members who have worked on Mucho Love for the last four months. (1 E/month per member)
20 ETH
- Compensation for the now 6 core team members who will continue to work in Nouns Love/Mucho Love for the next four months. (average of 0.83 E/month per member)
32 ETH
- Retro-funding for necfas, who has worked full time on ML for the last four months, and compensation to work full time for the next four months and hopes to do so for more time to come.
Total Budget
191 ETH