What do 2 on-chain Props, 1 fifty-foot float made of flowers, and 6 life-sized Nouns have in common?

They will all be in one place to ring in the New Year for the largest nounish proliferation event ever! NounsOTG is partnering with the team at Stoopid Buddy Studios for the Rose Parade in Pasadena, CA after New Year's Day, to help Nouns reach an audience of over 38 Million individuals nationwide.

What will this collaboration look like? NounsOTG will be working directly with the team at Stoopid Buddy in person on the ground for 10 days during this event. The Stoopid Buddy team has covered all build and production costs for the float during this event in Proposal 73. After multiple conversations discussing how this event could be further bolstered, Aubtoshi and NounsOTG have been asked to be a part of this event. NounsOTG plans on adding to the already-established effort that Prop 73 has put forth in the following ways:

10 Days of On The Ground Activations + Brand Ambassadors

After Christmas, all of the floats for the parade (which are being framed out and built off-site) are transported to their final location prior to the parade, which is where thousands of volunteers come to help decorate the floats with flowers. This time period will include full days of OTG (On The Ground) interviews, filming, activations with volunteers, activations with people who are waiting for the event to begin, and more. We will also be filming with the life-sized nounish “walk-arounds” (nouns costumes made by Stoopid Buddy, creators of costumes seen on the celebrity singing show “The Masked Singer”) during this time. Post-event, the floats will be staged in a different holding area to be observed and photographed one last time.

Nounish "Walk-Arounds" by SB

Additionally, NounsOTG will scout and hire 10 trained brand ambassadors that will be active the day before the parade, during the parade and afterwards, and at the Rose Bowl when handing out the mini limited edition footballs. The responsibilities of these ambassadors will include being on-brand, walking (waving, jumping, dancing) in a 5-mile parade line. We have allowed for the cost of their food and beverages during specific meal times, transportation to and from the event from the staging area, additional hours on the day prior during the final prep; as well as team meetings, zoom calls and fittings prior to the event, as we plan to deck them out in Nouns Brand and other nounish swag.

Special Guest DJ + Custom DJ Set On The Float + Over 18,000 Nounish Giveaways

The DJ will be none other than Richerd Intern, and his crew will perform with a full/unique set during the live event! Although the parade float images are still not public or released, I can reveal that there will indeed be room for Richerd...

His team is London based and the cost comes directly from their team and includes their travel and accommodation. We couldn't be more nounish with the Noun266 (Chart Bars Noun head) if we tried!

Over the course of 10 days, we will be handing out over 18,000 unique nounish items, including limited edition mini footballs and shirts, low-fi paper noggles, sticker packs and nouns temporary tattoos. Our goal is to get these items national television coverage during both the parade and rose bowl game. Noggles on the faces in the audience and children throwing nounish mini footballs would be a lasting image during this important holiday event. This opportunity has allowed OTG to connect to other nounish builders and we are open to further collaborations with Nouners and builders.

Immediate Impact

If you are unfamiliar with the Rose Parade or its impact, it is one of the major events of the year as the 5 mile parade ends with the start of the Rose Bowl football game. Outside of the 37 million viewers at home, the entire area of Southern California is focused on this event for several weeks prior!

Over 1 Million people will be in attendance on the day of the parade with a live broadcast to over 37 Million additional individuals nationwide. With a 5 mile parade line and an entire week of content creation and nounish item giveaways prior to the parade as the float is brought to completion, this will be one of the key proliferation event opportunities of the year for NounsDAO. Not to mention the day after the event sees 60-100k attendees that visit the floats to get a close up look at all the details - another amazing activation opportunity.

Proposal Cost Breakdown

Total ETH: 52, Total USDC: $78,000 *amount calculated with 1 ETH = $1,500 USD

• 2.77 ETH: 250 Limited Edition Shirts (Nouns X Stoopid Buddy X Rose Parade)
• 3.50 ETH: 5000 Stickers packs & 5000 Temporary Tattoos + Nounish MVPs for product placement
• 5.65 ETH: Full custom DJ set by special guest DJ (includes Travel & Accommodation for their team)
• 6.45 ETH: 10 Nouns Brand Ambassadors walking next to the parade and handing out items
• 6.55 ETH: 250 Limited Edition Footballs (Nouns X Stoopid Buddy X Rose Parade)
• 11.72 ETH: On-Site Coordination & Production Management: Aubtoshi & Emma & 2 PAs (10 days)
• 14.84 ETH: Travel Costs & Accommodation & Staging Area for Items (10 days)
• 0.00 ETH: 7000 Lo-fi Paper Noggles (Send purchase order to NSFW, no additional funding needed)
• 0.52 ETH: Fees to cover for multi-sig transactions outlined below

To account for any ETH volatility during the time this prop goes through the voting process, we are adding an additional 10 ETH to this prop. After the initial conversion to USDC, any extra eth from this 10 ETH will be immediately sent back to the DAO. Additionally, any ETH left from the Travel Costs & Accommodation budget will also be sent back to the DAO. Total ETH amount requested from NounsDAO: 62 ETH

All funds will be held in a multi-sig wallet that will initiate the following transactions:

• Convert ETH to $78,000 USDC ($780 for txn fees)
• Send any remaining ETH back to the NounsDAO
• $3,395 USDC: Sent to PA1 for on-site production assistance during 10 days
• $3,395 USDC: Sent to PA2 for on-site production assistance during 10 days
• $5,395 USDC: Sent to Aubtoshi for production coordination payment
• $5,395 USDC: Sent to Emma for production coordination payment
• $8,475 USDC: Sent to DJ + team upon confirmation of their booking and release forms collected
• $9,405 USDC: Sent to OTG to order Stickers, Temporary Tattoos and Shirts
• $9,675 USDC: Sent to OTG to have payment ready for OTG Brand Ambassadors
• $9,825 USDC: Sent to VSVSVS to order limited edition footballs
• $22,260 USDC: Sent to OTG to book travel/accommodation/food/additional costs

The multisig (2/3) signers are:

Aubtoshi Toady Hawk Nounder 9999

Long-Term Value

Stoopid Buddy has been actively engaged in the community and are clearly delivering on their prop. Outside of creating a successful experience at the event itself, footage from the event will be used in the documentary outlined in Proposal 73. I have been to the studio in Burbank, I have met the walk-around craftsman and have been trusted by the Stoopid Buddy team to see confidential alpha from their News Years Event and participate in production conversations leading up to it.

This additional push to create a nounish experience and vibe during the event will connect Nouns directly with all the many people in attendance, plus brand new audiences at home. While the SB crew are focused on long form video for their documentary, this proposal will allow me and my team to supplement that content with visceral and viral short-form content perfect for social media. All our content will of course be made CC0 and available for future use, ensuring that the DAO's investment in this event is documented and that our brand is seen and experienced by an even broader audience than those reached by the documentary and broadcasts alone.

Prop 73 will go down as one of the most successful funded proposals to date for NounsDAO, not only for its reach and high quality production, but for real nounish interaction with so many real people. I feel honored to have been asked by SB to help with the on-site activation piece for the Rose Bowl Parade, to ensure that our Nouns national television coverage has the best visuals possible with lasting effects. I look forward to the opportunity to bring this NounsOTG activation to life!