TL;DR
- Nouns News, a media group dedicated to bringing awareness of all things Nouns through authentic and engaging content across all social channels.
- GOAL: 1 MILLION VIEWS - we will return the 5th and last payment to the DAO treasury if we DO NOT reach the goal.
- Budget: 78 ETH (10 allocated to giveways) for 9 people working for 5 months.
SUMMARY
After the success and funding of Nouns News Seasons 1-3, we have expanded our team and efforts to reach a wider audience.
Our strategy is focused on Top of Funnel marketing tactics, to capture as many eyes as possible with content that is entertaining, educational, and engaging.
Objectives
- Drive awareness and favorability of Nouns DAO as an innovative leader in the web3 space.
- Engage audiences outside of mainstream Web3 with Nouns brand.
- Build an authentic perspective through content that drives deeper interest in Nouns DAO.
Strategy
TikTok is the platform for virality. Trending content on TikTok has the ability to inspire people to take action and learn more about Nouns. We will be focusing on staying on top of the trends and tying it into Nouns DAO and Nouns projects.
We have a 1M views goal we are trying to reach, but the opportunity goes beyond the metrics. It is about increasing brand awareness, favorability and engagement with other builders, community members and the general public to grow the brand in a positive light and maximize our social presence.
Nouns FAQ:
https://www.youtube.com/watch?v=a5f23GnpTuk
Innovation - A new vtube avatar will be designed and used with AI technology to create educational Nouns content. We will be updating our graphics, music and other branding elements.
Cross-Platform Approach - In order to connect with unique audiences across all platforms, we will repurpose content to each of our social channels (TikTok, Youtube, Twitter, Instagram, Facebook and Website). This gives us greater opportunities to rank in search - within the platforms and on Google.
Collaborations - Partnering with other Nouns projects and communities to showcase their nounish products/ideas/initiatives (from IRL projects, like Nouns OTG and Nouns Treasure Hunts, to Nounish product launches, like merch/coffee/goods).
Nouns Vision Sunglasses Trend:
https://www.youtube.com/watch?v=NCz3B4Q6adk
Contests & Giveaways - Giveaways are one of the most powerful content types, as they are a great entry point for new members. We’d like to continue hosting weekly or bi-weekly contests, with ETH prizes and/or nounish products from our collaborations. We’d like to focus not only on rewarding new members online, but also people who participate in public video shoots.
Brandweek Miami 2022:
https://www.youtube.com/watch?v=v6ey8FY-B0w
Community Involvement - We will interact with all the nounish communitites, delivering monthly reports on our progress and implementing new and creative ideas with their feedback.
BY THE NUMBERS
Some of the top performing posts:
https://www.youtube.com/watch?v=PJ8PJM9h1ys
https://www.youtube.com/watch?v=7OmZuSnDYxY
https://www.youtube.com/watch?v=9A73BHeB1gM
TEAM
Director/Producer Leo Clark: @leoclark, Discord:leoclark.eth ⌐◨-◨#2267 Filmmaker @ Nouns DAO Prop #71 • Nouncillor • Producer/Speaker @ Nouns in Rio Prop #98.
Content Presenter/Host Nikki: @web3nikki, Discord:NonfungibleNikki#0001 Miami-based web3 strategist at an influencer marketing agency.
Content Strategist Hypnos: @hypnoseffect, Discord:Hypnos#0007 Miami-based former professional gamer. Current builder and social media strategist.
Social Media Manager JP: @eusou_jp, Discord:eusou.jp#8930 Building Nouns in Rio, Nouns News and more. Created the first ever nounish treasure hunt.
Assistant Producer + Webmaster !xargs: @mamaxargs, Discord: !𝚡𝚊𝚛𝚐𝚜 | ⌐◨-◨s4Teachers!#0333 Noun O’Clock • Kitchen Nouncil • Nouns.Blog
Art Director Messhup: @messhup, Discord:Messhup#2469
Editor / VXF Artist Gustavo Horn: @GuguHorn, Discord:gushorn#7260 Director at Horn Productions • Portfolio: http://www.hornproducoes.com/demoreel
Website Design Consultant metamonk: @m3tamonk, Discord:metamonk#0001 noundation.wtf • Nouncillor • nouns.domains • design/dev
Music Director Woody: @SuperTightWoody, Discord:SuperTightWoody#3744 Grammy Nominated Music Producer • Owner of Super Tight • Maker of @cryptoadz_show • Co-creator @GItoadz • @DickToadz • Member of @nouncil • @noun_o_clock ⌐ⓝ°ⓒ
BUDGET - 78 ETH The total ETH amount will remain in the Multisig (nounsnews.eth) for the monthly payments. Total operation costs (for 5 months and a team of 9 people) - 68 ETH Contests & Giveaways - 10 ETH for 5 months (or 20 weeks)
5 monthly payments: 1 - October 2022 - 24 ETH 2 - November 2022 - 13.5 ETH 3 - December 2022 - 13.5 ETH 4 - January 2023 - 13.5 ETH 5 - February 2023 - 13.5 ETH
MULTISIG SIGNERS (2/5) 1 - Leo Clark 2 - Meshhup 3 - !xargs 4 - JP 5 - Hypnos
LINKS
https://barracuda.io/nounsnews
Thank you for reading and watching 🙏